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PASTOR GENERAL'S REPORT, DECEMBER 6, 1985
PAGE 5
Monte carlo, reaches a larger area of southeastern France this year,
including Marseille and Aix-en-Provence. Six new stations are carrying
the French-subtitled broadcasts in canada. Three are in Quebec and
three in northern Ontario, where there is a significant French-speak
ing population.
Future possibilities of increased television in France are looking very
bright. Within the next one to two years it appears that a private
cable TV industry will open up in France.
As an inexpensive substitute to running a newsstand program, we are
just kicking off a new program called Chevalet-presentoir program
(easel cardholder). Instead of distributing a magazine with its inher
ent production and transportation costs, we simply negotiate space in
local business establishments, such as shopping centers, and distribute
brochures advertising •La Pure Verite.• As the cost of the two-color
brochures is minimal and the format does not change from month to
month, we can take advantage of large printing runs and can ship them
in bulk by sea freight.
In Martinique we have now placed six Chevalets-presentoirs in super
markets, distributing in three we�ks 3,160 brochures. We've had over
250 responses so far, which is a 41 response rate.
Last week we
received 215 responses from newly placed easel cardholders in
Guadeloupe.
French Canada continued this year to employ direct mail to good advan
tage, adding 13,568 new people--49.81 of the white mail from French
Canada. And worldwide, •selection• (French edition of Reader's Digest>
accounted for 221 of our white mail of 15,030 responses through
November 7, counting as well new responses received from previous
years' ads.
The Pasadena office, where everything is centralized and computerized,
handles nearly all of the editorial work, in addition to worldwide
administration. At the present this office has a total of 16 em
ployees: two ministers, five full-time employees and nine students.
NOTICE TO ALL MINISTERS
(Not to be announced)
Due to inquiries received regarding Mr. Keith Thomas, we
feel it is necessary to advise the ministry that Mr.
Thomas has been removed from the ministry. Mr. and Mrs.
Thomas remain members of the Church.
--Joseph Tkach, Church Administration