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PASTOR GENERAL'S REPORT, JULY 26, 1985
UPDATE FROM MAIL PROCESSING
Another Weekend of Near-record Calls
Just one week after TV calls reached a new all-time record, we received the
second highest response ever to "The WORLD TOMORROW" program. The telecast
"Ascent to Greatness" brought in 18,540 calls.
In previous years, responses usually taper off in the summer.
However,
call volume this summer is higher than ever before. We undoubtedly can
expect even greater numbers this fall and winter.
So far this year, we have received 404,000 TV calls--41% above 1984's
record total.
"Spot Ads" Bring in Hundreds of Additional TV Responses
Several stations that broadcast "The WORLD TOMORROW" program also air 30-
second "spot ads." These ads highlight the literature that was offered on
the program and display our toll-free number. They are usually shown 30 to
90 minutes after the telecast.
Station WOR in New York was the first to run spot ads beginning in 1982.
Since then, several other stations have also aired them. A single ad can
bring in from 25 to 100 calls. We estimate that approximately 4,000 calls
have come in from these ads since they were first introduced.
Interestingly, a number of people who called in response to these ads did
not see the program. Apparently the literature alone prompted their inter
est.
Response From New Stations
"The WORLD TOMORROW" program recently began a1r1ng on several new stations.
A few others that already carried the telecast added a second time slot.
These new airings have done quite well, and were an important factor in the
record number of calls we received the past two weekends. Responses from
some of the new stations and second airings are listed below:
New Stations
XETV (San Diego)
WSB (Atlanta)
WKRC
(Cincinnati)
WJKW
(Cleveland)
Second Airings
KTVU (Oakland)
WCPX
(Orlando)
WCIU (Chicago)
WOR
(New York)
Average
Response
86
67
86
98
75
81
112
719
Highest
Response
142
111
97
135
147
118
144
1,312