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PASTOR GENERAL'S REPORT, JUNE 7 , 1985
PAGE 7
responded well, with about 10 letters per week for our first two programs.
Most of the letters contain encouraging comments and express an overall
desire to continue watching. We have also received one visit request and a
stated desire of Church membership from another viewer.
It should be
interesting to see how things develop over the next few months.
With the addition of a new TV station, we found it necessary to drop a radio
station. This is generally in line with our policy to take television wher
ever possible and phase out radio stations that are not drawing much re
sponse. We have been on Radio Antilles for some twenty years, and it did
much to build God's Church in the Caribbean during the middle sixties, but
has now outgrown its usefulness.
In recent weeks the regional office has received a marked increase in visit
requests from exotic islands across the Caribbean. To date we have two from
Aruba, and one each from Tortola, St. Croix, Antigua, St. John and Domini
ca. We look forward to planning a tour in order to visit these scattered
islands.
over the past year the growth of PLAIN TRUTH circulation in this region has
been very encouraging. We now have 72,600 subscribers region-wide, which
represents a 28% increase over the 1984 figure. This growth has been due in
large part to rapid growth in the subscriber list for four Caribbean
islands. Puerto Rico has 3,340 English language subscribers, a 22% in-
.crease over last year: Trinidad has 1 5,363 subscribers, a 24% increase:
Guyana 16,51 5 subscribers, a 31% increase: and Jamaica, 24,503 subscribers,
a 32% increase. (It is interesting to note that there are no promotional
campaigns in Guyana, yet it s growth is still considerable.) In addition,
some 3,000 more issues are distributed every month on newsstands. This
means that The PLAIN TRUTH goes to 1 in every 122 persons in our Caribbean
mailing area. The region certainly is receiving a witness.
--Joseph Tkach, Ministerial Services
MEDIA PURCHASING UPDATE
Once again there are new opportunities to report this week. Our Canadian
television coverage has improved due to Rex Humbard cancellations in the
following areas:
Calgary,
Alta.
CFCN
Channel 4, Sunday, 11 a.m.
(new
time)
Kingston, Ont.
CKWS
Channel
11, Sunday, 12:30 p.m.
(new
station)
Montreal,
Que.
CFCF
Channel
12,
Sunday,
9:30 a.m.
(additional)
Peterborough,
Ont.
CHEX
Channel
12,
Sunday,
12:30
p.m.
(new
station)
Vancouver, BC
KVOS
Channel 12, Sunday,
10:30
a.m.
(new
station)
Yorkton, Sask.
CICC
Channel 10, Sunday, 6:30 p.m.
(new
station)
Plans for a fall direct mail campaign in Canada have been completed this
week. One million pieces will be mailed with an estimated 5% return antici
pated. Canada's PLAIN TRUTH penetration level continues to be number one
in the world with 1 in 27 people receiving the magazine. This depth of
penetration has contributed greatly to Canada's continued ability to assist
the U.S. in subsidizing the international preaching of the Gospel.
A