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PASTOR GENERAL'S REPORT, JUNE 7, 1985
unique combination of availability of media, relatively low population,
high standard of living and freedom of religion have made Canada very
fertile ground for God's truth.
In the United States, the penetration of The PLAIN TRUTH is 1 in 56 people.
In order to equal media spending levels in Canada, we would have to allocate
much more money than currently available. In fairness I should mention
that Canada does not have the necessary overhead costs borne by Headquar
ters, and Pasadena subsidizes international areas at about twice the level
of Canada.
A couple of new TV availabilities have been accepted this week in
States:
Cincinnati, OH
WKRC Channel 12 ABC, Sunday, 9:30 a.m.
(new second station --starts June 16)
Columbus, OH
WTVN Channel 6 ABC, Sunday, 9:30 a.m.
(improved time)
For Japan, ads are being prepared to run in English language magazines in
August. Since the magazines are specifically for students of English, we
anticipate a healthy level of response.
Direct mail shots have just begun in Italy and France with a view to testing
the waters for more campaigns in the fall. Preliminary indications are
that direct mail works extremely well for us in Europe and is a favored ad
vertising vehicle used by many magazine publishers.
--David Hulme, Media Purchasing
UPDATE FROM MAIL PROCESSING
Millions of Mr. Armstrong's Books and Booklets Sent Worldwide
Since Mr. Armstrong began writing booklets almost 50 years ago, over 40
million copies have been distributed around the world. Each of the follow
ing ten publications has been requested by more than one million people.
Title
The United States and Britain in Prophecy
The Seven Laws of Success
Why Were You Born?
The Wonderful World Tomorrow--What It
Will Be Like
The Book of Revelation Unveiled At Last!
Does God Exist?
The Plain Truth About Christmas
Never Before Under stood--Why Humanity Cannot
Solve Its Evils
What is Faith?
The Missing Dimension in Sex
Number
of
Copies
4.8
million
2.7
million
2.5
million
2.2
million
2.1
million
1.9 million
1.9
million
1.3 million
1.2
million
1.0
million