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PASTOR GENERAL'S REPORT, JANUARY 18, 1985
The most dramatic growth resulted from the offer of a GOOD NEWS subscrip
tion to PLAIN TRUTH subscribers who had renewed at least twice. This re
sulted in an increase of 120% in GOOD NEWS circulation!
Even the YOUTH
magazine, which has had very little new subscriber promotion, has increased
in circulation by 15%. Most of this was due to Mr. Armstrong offering the
magazine on two telecasts, which resulted in over 14,000 requests.
We anticipate that 1985 will continue the trend as a result of more televi
sion coverage in the U.S., and as READER'S DIGEST ads, direct mail and news
stands increase internationally.
--Ray Wright, Publishing Services
UPDATE FROM MAIL PROCESSING
TV Responses Continue to Soar
For the second weekend in a row (January 12-13) we received an all-time rec
ord WATS response to "The WORLD TOMORROW" telecast. The prophetic program
"Ascent to Greatness" brought in 15,852 calls--16 calls higher than last
weekend and 71% more than the average weekend response for 1984. This rec
ord came in spite of 28 stations being preempted by the Cerebral Palsy Tele
thon!
TV Number One Source for New Names in 1984
While all PLAIN TRUTH programs combined hold the top position for new adds
to the file, TV is the number one single source of such adds in the United
States. Clearly, TV is proving to be one of the most powerful tools that
God has chosen to use in fulfilling the Gospel commission in this modern
age.
To illustrate how effective TV has become, the following pie chart provides
a comparison of TV adds to all other major media sources.
MEDIA SOURCES OF 1,710,324 NEW NAMES
ADDED TO U.S. FILES IN 1984
PT Newsstands
425,986
PT Subscriptions
271,686
PT Miscellaneous
119,612
Television
444,735
Gift Subscriptions
267,007
Other
107,834
Waiting Rooms
73,464