Basic HTML Version
PASTOR GENERAL'S REPORT, FEBRUARY 4, 1983
PAGE 9
UPDATE FROM MAIL PROCESSING
Sources of New People Added to U.S. File in 1982
A total of 1,312,701 names were added to the U.S. file in 1982. The two
major contributors to this all-time record were the expansion of "The World
Tomorrow" on television and increased PLAIN TRUTH circulation. An analysis
of all sources revealed the following:
• The telecast was the leading single source of new names for
the first time since 1978. A total of 328,232 (25%) were
added to the file in 1982 from TV.
• All PLAIN TRUTH programs combined accounted for 60% of the
names added.
These included subscription issue blow-in
cards, newsstand copies, waiting room subscriptions, card
holder programs, newspaper inserts, and renewals.
• It is interesting to note that 363,594 names (28%) resulted
from PLAIN TRUTH programs which are maintained by volunteer
Church members.
• Over 45,200 people were added to the subscription list of
YOUTH 82, which was advertised in a semiannual letter and on
"The world Tomorrow" program.
�ne following pie chart gives a breakdown of the new names· added, including
the percentages for each category.
SOURCES OF NEW NAMES ADDED TO U.S. FILE IN 1982
TELEVISION
23,0S
PLAIN TRU'I11
NEWSSTAHDS
23,9S
PLAIN TRunl
SUBSCRIPTION ISSUES
(BLOW-IN CARDS)
2J,9S
GIFT SUBSCRIPI'I<lfS
*Miscellaneous sources include: personal referrals, Public Bible Lectures,
newspaper ads, CORRESPONDENCE COURSE and GOOD NEWS, among others. 2.11 of
al·l names came from undetermined sources.