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we reach people ten times more effectively through the eye than
through the ear. True, TV offers both, but TV in the past has not
been comparatively productive-- partly due to the secular, docu
mentary type programming. To use TV daily with blanket national cov
erage is immediately impossible.
We may use the most modern professional systems and innovative
techniques, with the original "MAKE THE BIBLE PLAIN" concept in
reading content.
The PLAIN TRUTH can, and mu.st be made the NUMBER ONE MAGAZINE
ON EARTH-- utterly unique-- no subscription price nor advertising
revenue-- making the biblical message not only plain but dynamically
interest-gripping, with� stronger public appeal than even Reader's
Digest.
It must become the number ONE QUALITY magazine, as a vigorous,
dynamic, interest-grabbing magazine that literally makes God's truth
COME ALIVE!
When my mind was first opened to God's TRUTH, I found it the
most interesting, absorbing thing that had ever entered my life. I
could hardly tear myself away from the Bible. The things that fill
most minds in this world became ridiculously unimportant and boring.
That interest has never waned. We must allow that same intense interest
into the mind and heart of the MILLIONS!
We have the MOST IMPORTANT MESSAGE!
We have, if presented so, the most interesting and absorbing
material for any magazine.
We must at once set it back on the track as GOD'S magazine,
sparkling with His livingTRUTH. We must find, somewhere in the Church
of God, the writers who themselves FEEL and EXPERIENCE the fascinat;:ing,
glorious LOVE of God's TRUTH, and who can make articles come alive
with vigorous Holy Spirit INSPIRATION!
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THINK ON THIS!
We are the only voice in the wilderness of today's evils, frus
trations, discouragements, with the world's ONLY HOPE-- and it's one
SURE HOPE of happiness, abundance, and eternal life!
We are going to develop the NEWSSTAND circulation into multiplied
millions. But first, before I sell The PLAIN TRUTH to the newsstand
audience, I must have a PRODUCT that will grab attention, arouse in
stant interest, create suspense, and �DESIRE FOR MORE--AND MORE-
AND MORE OF THE SAME!
The GREAT COMMISSION is our uniqueness, our WONDERFUL CALLING
that must pervade clearly every issue of The PLAIN TRUTH.
But of course, first, it must pervade our own lives, until we
become HUMAN DYNAMOS for GOD'S TRUTH!
This ORGANIZED SPIRITUAL ORGANISM, the Worldwide Church of God,
is not just another worldly, routine human occupation.