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PASTOR GENERAL'S REPORT, AUGUST 14, 1981
PAGE 13
Our prayers are with you as Christ uses you to clean up His Church and
proclaim the Gospel. I hope we can see you at the refresher program.
Chris and Dee Beam
--Joe Tkach, Ministerial Services
FROM THE MAIL PROCESSING CENTER
Newspaper Ads: Nearly 10,000 Calls Since May 1980
The total telephone response to the newspaper ads since May 8, 1980 is now
close to 10,000 calls. Over 95% have resulted from THE WALL STREET JOURNAL.
(The remaining calls were responses to the ads in other newspapers dealing
with the State versus Church issue.)
We have observed that very few people who responded to these ads were criti
cal or in any way negative. This also confirms that the readers of THE WALL
STREET JOURNAL are a higher caliber people.
Response to Co-worker/Member Letters Increases
In the last five years (July 1976 to June 1981), nearly five million letters
were sent to members and co-workers.
In 1976 the letters averaged a 19% response. However, by 1978 the average
response bottomed out at 15.5%. Then, in 1979, the average increased dra
matically to 20% and rose further to 23% in 1980 and 1981.
The following bar graph shows the average response percentages for the last
five years:
AVERAGE LETTER RESPONSES
25%
-
-
25%
,......
r-
-
-
20%
20%
-
-
15%
-
I-
15%
10%
10%
'76 '77 '78 '79 '80 '81
We feel that the response to co-worker/member letters is another indication
of the Work's spiritual condition. From 1976 to 1978 there was a 20% de
cline, but after 1978, when the Church was being vigorously put back on the
right track, there has been a 50% increase!