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AVoice Cries Out:
What'sWrong
with Business
and Industry?
Has it, after all, contributed to
a better modernworld, or-?
W
EAPONS OF MASS DE
STRUCTION threaten
to erase human life from
the earth! What part have
business and industry played
in the modern society that
now stands on the brink of
human extinction' 1
Surelv, when we look at modern busi
ness, indu�tr\' and commerce we hnd
the :-.pectac\e of modern developmt>nt
tha1 Pxri1es enraptured adrniratinn
Or ha.s th1,; faret of C\\'ilization con
trihuted tu the C.ft.l':-.F. of humanit\ · s
plight today·)
If a Linc•>ln. a \'anderhilt tff an F.mer
son could rome hark to life tQda.,·, he
would gasp !n amazed wonderme�f at
the astonishinl::' dev€'loprnent tjf modem
business and industrv'
The amazing development of the tele
phone, motion picture in full color.
radio. television. motor car, mammoth
od tankers. jet planes. spacecraft hur·
tling men around the earth in 90 min·
utes, men travelint,:: to the moon and
hack. unmanned spacecraft tran-;mit
tin� close-up picrures of che \fartian
surface to earth, the incredible modern
computers and almost e'Y'erv conceivable
technical husine!<s machin·e. as well as
modern mass industrial production and
modern sales and distribution svs
terns-all this would cause men of · a
short hundred years ago to gasp in
awe
1
What A.MA.ZING PROCRE:SS ,,so [IE\ F:L
OPMF.NT
1
Commerce and industrv is a world
within a world-a fast-m�ving. pulsat
ing world of high·geared activity. Surely
all these magic advancernents could in
no wav have contributed to the F.VILS
that f�ce our world todav
<>
Seemingly not . But lr"we look deeper
we tind in this facet of so.cietv the same
evils that have C ' .4.L ' SED huma�it\-'\ deba
cle today. \,\·'e tind these vibraflt, high
pressure fields of activit� motivated by
self-seekinK competition and greed. And
too often. in selling andmarketingprod
ucts. the sales appeal hes been to vanity
and wrong desires, utilizing dishonesty.
misrepresentation, deception, unfair
dealing. The motivatin(,\' incentive is to
' ' ca:T"-give less while charging more.
There are basics to life we usually do
HntR� ' IH \\ .\ti',1,-.THU"<l,
not look def'pl_, . enough to SPE> There
arf'. basicalh-. ,mh lht' t-wo hrnad wa1,-·s
nl life, Thr� trn\'el ln uppu�ite <lire -
c
tinns. I �tale them \'ery �imph The one
is J.0\F., meaning PUltl1n,., · inJi?: n•ncern f<ir
the g:ood 111' others. co(,peratlnn, serving:,
�haring:. I term it ··<;1H.·· The oppo�ite
wav to which thls wnrld is drawn is
··c�T" At an arl-cluh lunrhenn hack in 1910 I
heard a speaker ring 1H1t wi1h rmphasis,
"Competition.
.,or rooPF:R,HW .
. is the
life uf trade todav
1
. . We all seemed to
believe that then.
But later. m1,, wise . . Ben Franklin"
uncle, Frank Armstrong, then leading
ad\'ertising man ln Iowa. explained it to
me ditferentl}
"Tht> value of huslnes:-. conventions."'
he ohserved. "ltb in roOPf.'.HAfTO�. , Jones
has used a new idea that reduces costs
He shares his experience. and all prof
ir - - none is hurL Smith tells how he
increased .sales and distribution into
new markets. .-\11 prutit hy his experi
ence-none is hurt.'"
But humannature simply doesn't see it
that wav. That's the
wav
the Creator
designed it-but humans differ �·ith Him
who said, "It is more hlessed tn GIH than
to receive." Cnfortunately that has been
regarded as impractical idealism. Yet
E\'F.RY [VIl IN fOOA.Y'S :-.WK. SICK WOHLD
HA.S BE£� C'�l!SF.D BY TH£ "GET" \tOTIVE
self-
advantage at the cost of others, vani
ty, coveting, lust and greed-envy and
jealousy. hostile competition, strife. vio
lence. war. destruction. And above all.
resentment ofauthoritv�
l.'nfortunatel\ the· basic activating
motive in modern busine�s and indu!-trv
ha:-. ht>f'n thP '\;ET .. philos11phy In spile
nt rnatPri,il1,;,11c a<l1.ances. humanit� 's
prnhltms dre spiritual - and the spiri
tual incenti\e has het>n ··1;F.-r·· - ··,,o:
FIH�T
I
"' H.e..;u[t'' In -.µite •ff materiali:-.tic :id
\·ance.; there has hef'n -.,pintual r.Ptro
g-res�ion. Trnub!e. P\'lb. :-.utfenng an<l
anl{ulsh ha\t: ' engulfed the world
· I:.;
hont--..;t\ the he..,, policy ·' )" A maga
r.ine ..:un·e\' pul this ljllestion to l{J:t
husines:-- t'xerutl\'es. <-ill hlg-h in their
line:-. An o\' erwhelming maJnri!v
rlr,ubte<l 1,,1.hr-thPr ;1-;tri�·fl�· honest pnlic� ·
W!l\i!d i:-nahle llne to rise tn the tnp in !he
hu.;iness v.orld Unh two answered ves.
and (1ne qf rhese s�irl he knew he was
hf'ing nai\e
Said one, ·Penple 1,,1.ho d!ln't get dirt_v
d1in't make it"
··fn .Ill \ears." . ajd anorher. ·T,:e
knuwn o( onlv three men who'\·e
reached executive positions deanlv. and
r admit I 'm not one of them ..
·The higher rm executi\.'e is in the
man,1gemen1 ladder," said a third. ·'the
more likel� he is to do some dirty
work· Looking more deeplv. past the mate
riali�l1c advances in 1he husiness world.
there has hee-n selfish motivation, dis
honesty. dog-eat-dog competition. dis
regard for Ihe good of others. .-.harp
practices
This facet of modern civilization. like
modern education, government, science
and technology, has moved in the direc.
lion opposite from the foundational spiri
tual law of our �1ake-r. It has contributed
lo bringing man's world to an apparent
state of hopelessness and a soon future of
utter
destruction
Bot that �uper-strnng "Unse-en Hand
from Someplace" is now about to inter.
vene. He sends a \.'Oice crying out with
the world's onlv and sure hope
1
That
inter\:ention will sa\ . ·e humanitv from
itself. A new and ditferent w�rld of
PF.A.CE, H4PPl�ESS and ABL'�DA�rr. for all
is that sure hope. Mankind won't brini;::
it about. [t will ha\·e to be done To
humanitv-and our motivation shall b,e
t"han�rd from"GET" to "'GIVE�" Agre,e or
not�,�
HERBERT W. ARMSTRONG
Pastor General
\.Vorldwide Church of God
We have nothing to sell. Hut wtho!'.e whu might care fur 1t. 11. · e will send. grall�. with
no follow up. the intriguing booklet bv �r Armstrong. T . �e Set ' t ' n Lau so/ .'\ucce.u
Also upon request no subscription price- -
a trial subscriplion to Th.- Plain Truth,
a monthly majilazine of l.!NOl':R.ST"NDl!t4G, full color world,...ide circulation more
than two million t.:npies.
It
Co\e" the muning behind world news, the cauS4>S and
answer11 to human and world prohlem11. AddreliS Worldw1df" Church ,jf God.
Pasadena, Calif. 911�:l. or call toll fre-e (800! 423 444� In Califurnia call collect
(21:11 :">77-
5225
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