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MESSAGE, and the BIBLE, more interesting, MORE exciting to the
whole public than the $64,000 Question, Groucho Marx's nonsense,
Lucy's silliness, or the time-wasting dream-land of make-believe in
dramas, crime fiction, and movies. With GOD'S help, guidance and
wisdom, it can, and MUST be done!
But HERE'S NEWS! We have now learned that even before we
began to improve the program we have had by far the largest TV
audience of any religious program, in the areas we cover! All the
professional rating agencies, who measure the size of viewing
audiences and rate all programs according to size of audience,
give The WORLD TOMORROW the highest rating in its field. We rate
from two to ten times larger audiences than other religious
programs on TV. We even rate ahead of "Meet the Press," " Walter
Winchell," and some other well-known programs.
We have also found a NEW MEDIUM for getting out the Gospel,
and building bigger TV and radio audiences. Twice we have used
large-space display ads in the Los Angeles TIMES, putting into this
space a complete Message, similar to a broadcast or telecast. We
have used one of these big ads as a half-page in Prairie Farmer,
(covering Illinois, Indiana, and So. Wisconsin). These ads are
actually bringing in a big response, at lower cost per 100
responses than radio or TV. We are now placing a bigger Message in
Prairie Farmer's next issue---three-quarters of a page.
MORE, we have now reserved, on sheer FAITH, two full pages
each issue in the largest-circulated magazine on earth---READERS
DIGEST! Nearly everybody reads READERS DIGEST. Their United
States circulation is over 10 million copies, read by more than 30
million people! That's almost twice the circulation of LIFE, more
than twice that of The SATURDAY EVENING POST or COLLIERS. Readers
Digest advertising pages are all sold out more than a year in
advance. It will, of course, be one or two years before we can
afford a crusade SO LARGE as this, but by SHEER FAITH, I have
reserved the space for one or two years from now.
And LISTEN TO THIS! Readers Digest also publishes 29 other
foreign-language editions in 12 different languages, covering all
South America, Britain and Europe, Africa, Asia and Australia---the
WHOLE WORLD! BY FAITH, I know that in two or three years we shall
be sending Christ's dynamic and LAST MESSAGE to the best educated
people and the LEADERS of the nations of the whole earth by this
method!
This summer we have opened permanent offices in London,
England, to supervise all British and foreign Gospel work, under
direction of my elder son Richard D. Armstrong, and with him is
another of our fine young ordained ministers, George Meeker.
THAT, dear Co-Workers, gives you some idea of the PROGRESS
of this great work, and its promising future of MULTIPLIED POWER
AND SCOPE, even tho at present we are in this tight financial
squeeze!
We faced the alternative of either seeing God's Work go
down and OUT---or taking the NEW ROAD of TV, along with big