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"The WORLD TOMORROW"
A WORLDWIDE BROADCAST
HERBERT W. ARMSTRONG
Proclaims to the World the
GOOD NEWS OF THE WORLD TOMORROW
BOX 111, Pasadena, California
Publishing:
The PLAIN TRUTH
a Magazine of UNDERSTANDING
October 10, 1955
Dear Co-Workers:
I have just returned from a twelve-day absence to find,
once again, a frightening condition. We must spring to IMMEDIATE
ACTION!
The whole future of this great work of God---most important
activity on earth today---has taken a changed complexion since my
last letter.
First, though, while the response to my last letter wasn't
as great as needed, you Co-Workers did respond splendidly. GOD
BLESS YOU FOR IT! But by September 28, the day I flew east,
receipt of money was running low again. But since money for the
work usually comes in better right after the first of the month, I
felt it would soon pick up. BUT IT DIDN'T PICK UP!
Now here it is, the 10th of the month---Monday. We bank
three days' week-end mail on Mondays. This week-end mail is WAY
DOWN for this time of month! Co-Workers, this simply floors me---
even more than when I wrote that last letter! It means CATASTROPHE
in God's work---unless every one of you will again respond
immediately---by air mail---before it's too late!
We are now back on all radio stations---XEG, XELO, XERB---
but the question is, CAN WE NOW STAY ON? It depends on the
response to this letter! And a telegram came this morning from our
over-seas advertising agency in New York demanding a $2,000 check
by air-mail, or we will be put off the air on all foreign stations,
around the world! We are receiving SUCH encouraging letters from
listeners in India, South Africa, the far-east, Europe and Britain.
I wanted to reprint some of them in this letter, for they would
make your hearts rejoice to see how this great work is changing
lives, saving them FOR ETERNITY---around the world! But there
isn't time---this must be RUSHED to you!
In the past two weeks the whole outlook for the future of
the work has changed! We have learned a lot of lessons since we've
been on TV. We have learned that there must be advertising
accompanying it to attract bigger audiences. We have tested this
in the Los Angeles area, with splendid results. We have changed---
speeded up---the TV program. It is being made MORE INTERESTING to
the WHOLE public. The challenge before me is to make CHRIST'S