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advertising space, the DAILY radio programs, and The PLAIN TRUTH
and other literature. Those four media all work together in
effective TEAM-WORK. Each one helps build up the other.
But it will STILL BE A TIGHT SQUEEZE for some months to
come. We must, in the future, go on more and more TV stations. We
must, in the future, put these big dynamic, effective ads in
Progressive Farmer, the other midwestern farm papers, Successful
Farming, The Farm Journal and in other newspapers. But we have had
to start this new campaign AS SMALL as possible. We can't expand
it until the financial tight squeeze is over and we have the money
to do it.
Co-Workers, we are now on a NEW ROAD. We had reached the
CROSS-ROADS. The old road of radio only was leading off a
precipice down to bankruptcy. The NEW ROAD will carry this to the
GREATEST work on earth!---but did you notice that word GREATEST has
the word TEST in it? It's not a smooth or easy road. It's a hard
and difficult road---and it leads to ETERNAL LIFE for, perhaps,
MILLIONS of precious lives. But this is a time of TRYING AND
TESTING for you and me!
Right now WE ARE THREATENED with having to go off WLS! We
have been switched from 10 PM to 7 PM, Chicago time. At present I
think they are on daylight-saving time in Chicago, which probably
makes it 6 PM in most of the middle-west, but I believe it's a
better time than 10 PM. I'm desperately trying to stay on WLS.
Please PRAY for this!
STAND BY ME! PRAY, as never before! Put your whole HEART
into your prayers for this work! PLEASE, dear Co-Workers, will you
realize the overpowering pressure on my shoulders, and PRAY FOR ME,
most earnestly? I have more than I can bear---a heavier load than
I can carry alone. But YOUR PRAYERS will bring God's help to
lighten the burden.
We have to be willing to sacrifice other things---to give
up things we had planned, and put that money into God's Work in
this crucial hour of testing! We need every dollar you can send
---whether only one or two, or several thousand. Daily---yes,
hourly---I have to face the possibility of seeing the work fail, or
being unable to produce these next TV programs next Saturday night.
Every dollar counts BIG---but send as many of them as God has made
possible---and KEEP IT UP, weekly if possible! With deepest love
and gratitude, in Jesus' name,
Herbert W. Armstrong