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not interested in the Bible and the Gospel Message. We wanted
to encourage their millions of readers to subscribe to The PLAIN
TRUTH.
To do this, and to make The PLAIN TRUTH magazine more
acceptable and desirable to their vast readership, we felt it
desirable that The PLAIN TRUTH become less religious-sounding.
Of course, we have continued to keep the actual Biblical
teachings as to God's right WAY OF LIFE -- the causes of personal,
family, and world troubles -- THE WAY to the right and happy
solutions to the world's social, moral, and other problems and
evils. The IMPORTANT THING was that we put these truths before
people in their kind of language, rather than in religious
sounding language.
This policy immediately began to expand the readership of
The PLAIN TRUTH remarkably. And thus we have been able to get
MUCH of God's Biblical truth before a fast-increasing number of
subscribers whom we could not reach before! Not in religious-
sounding or Bible language, but in their kind of language!
Yet this left much that we could not put into The PLAIN
TRUTH. For example, we could not take a specific Bible subject,
and expound it by quoting and explaining all the Bible passages
on that subject.
THAT fact led us to establish the then new magazine,
TOMORROW'S WORLD, as a magazine of Biblical understanding --
dealing directly with the Bible as such.
Under this policy, the circulation of The PLAIN TRUTH grew
rapidly, to more than 2,100,000 copies monthly, and a readership
of probably six to seven million people! We have induced them
to THINK about conditions, problems, and evils the SOLUTION for
which can be found only in THE BIBLE! We have opened thousands
and millions of minds to WANT what can come only from the Word
of God! Meanwhile, TOMORROW'S WORLD circulation grew also, until
it has become larger than The PLAIN TRUTH was, in the days when
it was a more religious and Bible-expounding magazine.
But we are living in an ever changing world. Now the
situation has become such that we may begin putting, more and
more, the same kind of articles into The PLAIN TRUTH as you have
been reading in TOMORROW'S WORLD!
Therefore we plan, now, to COMBINE the two magazines.
The PLAIN TRUTH will continue to publish some of the same
kind of articles it has contained these past few years -- but,
beginning with the MAY number, it will ALSO begin including the
same type of Bible-expounding articles you have been getting in
TOMORROW'S WORLD. With The PLAIN TRUTH circulation now past
2,100,000 copies, and TOMORROW'S WORLD circulation in excess of
800,000 copies, we now will begin putting the more Biblical type
of articles before almost THREE TIMES the present TOMORROW'S
WORLD readership -- or a total readership of six to seven