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million people.
I believe we have now prepared The PLAIN TRUTH readership,
in the main, to accept this NEW PLAIN TRUTH policy. And now, by
COMBINING the two magazines into the one NEW PLAIN TRUTH, we will
reduce the expenditure for our publishing operations by a
considerable sum. This is so, even though we MAY find it advisable
to increase the size of The PLAIN TRUTH from the present 52 pages
(including cover), to 68 pages. It will save not only on the
paper and printing, but on postage, maintenance of separate
subscription lists, etc.
I feel that this merger of the two magazines into one will
actually REVITALIZE The PLAIN TRUTH, adding zest and inspiration
to its contents. We will not put as many strictly Biblically-
oriented articles into The PLAIN TRUTH the first few months as
later, but the number of Biblically-oriented articles will
gradually increase.
You need to realize that today The PLAIN TRUTH is read
by many important people -- business executives, professional
people, and also many who are high in governments of many nations
around the world -- and that includes the U.S. Government at
Washington, D.C. A number of copies go into the White House
every month. I believe this new merger, by which WORLD PROBLEMS
will be explained by actual Biblically-oriented articles, will be
an IMPORTANT means of getting THE MESSAGE FOR THIS VERY HOUR
directly into the hands of leaders in governments of many
important nations around the world!
I feel sure you will REJOICE WITH US that situations have
developed in such a way that this step may now be taken! Had The
PLAIN TRUTH continued on as it once was -- as a strictly RELIGIOUS-
SOUNDING magazine, it would never have reached either the quantity
or the quality of readership it now has! I think we can see that
the living GOD has guided His Work and blessed it! This new
policy is another BIG LEAP AHEAD in the most important activity
on earth today. It will start with the MAY number.
Most sincerely, in Christ's name,
Herbert W. Armstrong