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AMBASSADOR COLLEGE
PASADENA, CALIFORNIA
HERBERT W. ARMSTRONG, Chairman
Publisher of The PLAIN TRUTH Magazine
EXTENSION DEPARTMENT
An educational service at all levels
for all people worldwide
March 24, 1972
Dear TOMORROW'S WORLD Subscriber:
I have an important ANNOUNCEMENT.
In TOMORROW'S WORLD magazine -- a magazine of Biblical
UNDERSTANDING -- we have been sending you the wonderful good
news of tomorrow's world -- a soon coming joyous world of PEACE
-- a world filled with happiness, universal prosperity, with good
sound health and abundance for all. Moreover, TOMORROW'S WORLD
magazine has been showing its readers WHY we do not have such a
world now -- the CAUSES of all this present world's evils -- and
also THE WAY to a happier, more abundant life for YOU, now! And,
most important, inheriting eternal life!
We are dedicated to getting that wonderful Message into
all the world, for a witness to all nations. It is the most
important mission on earth today. And, of course, it involves
the expenditure of large sums of money, now that we are reaching
many MILLIONS of people on every inhabited continent on earth.
It has now become possible to put the same kind of
articles you have been reading in TOMORROW'S WORLD into the hands
of almost THREE TIMES as many readers, and at the same time, to do
it at a considerable reduction in the expenditure of money.
Sound impossible? It's true! And this will release the
expenditure saved for reaching still additional millions through
other channels we have not been able until now to afford.
Years ago, The PLAIN TRUTH was primarily a magazine of
Biblical understanding, much as TOMORROW'S WORLD is today. But
a few years ago circumstances had developed in which the more
religious appearance pretty much limited the readership of The
PLAIN TRUTH to that minority of the population who were already
interested in the Bible and its truths.
Our commission is to reach NOT ONLY that small minority
of the world's population which was already interested in the
Bible and the true Gospel Message -- but the WHOLE POPULATION, or
as much of it as possible. To do this, we wanted to advertise
The PLAIN TRUTH by purchasing advertising space in such mass-
circulation media as LIFE, LOOK, The London Sunday Times, and
many other mass-circulation magazines in Germany, South Africa,
Australia, the Philippines, etc. Most of their subscribers were