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IN BRIEF
QUEST: THE CELEBRATION
OF EXCELLENCE
by
Stanley R. Rader
The author accompanies
Plain
Truth
Editor-in-Chief Herbert
W. Armstrong on his frequent
visits with heads of state and
other leading international
dignitaries.
PASADENA, January 14, 1977:
By the time this reaches you,
OUEST!77's inaugural issuewill be
in the hands of subscribers and
available on newsstands across the
country. Perhaps a little back–
ground on this exciting new publi–
ca ti en and its publisher, the
Pasadena-based Ambassador ln–
temational Cultural Foundation ,
would be in arder.
The twin concepts of man as a
unique being, with unlimited mental
and spiritual potential, and the re–
sponsibility of all men to be respon–
sive to the needs of fellowmen,
undergird the vision that brought
forth first the AICF, founded by Mr.
Herbert W. Armstrong to unite car–
ing peopleeverywhere in support of
its transcendent purpose. and now
the AICF ' s newest project ,
OUEST/77.
Mr. Herbert Armstrong has ex–
pressed
over
the years his concern
with what man is and what man
could become.On theone hand, we
see humanity plunging headlong
into problems that threaten our very
existence; at the same time. the
tremendous human capacity and
creativity leave us in awe of the
incredible
paradox.lt
is
th isparadox
that has given birth to OUEST
177 .
From the outset our publications
and other media have shown the
enormity of the world's problems.
With the long-awaited completionof
Ambassador Auditorium. fulfilling
Mr. Armstrong's dream of a fitting
House for God, the AICF was con-
The
PLAIN TRUTH March 1977
ceived to bring a glimpse of the
excellence that mankind
could
achieve. First AICF brought cultural
excellence to Southern California.
But that area alone was too small a
stage forthis sharing. So a new kind
of publication was conceived, a
unique magazine dedicated to the
celebration of excellence in all its
manifestations. Mr. Ted Armstrong,
too, had long envisioned a balanc–
ing, encouraging print vehicle to
reverse the trend of journalistic
muckraking and the universal ap–
peal to man's baser instincts.
OUEST/ 77 provides the perfect
complement to the warning mes–
sage which is the mission of Mr.
Herbert Armstrong and the great
Work he has humanly directed for
the past nearly half century to
" preach and publish in all the world
for a witness' ' in this age. For,
without a voice that seeks 041 and
celebrates, for our encouragement ,
for our enlightenment and for our
example, those areas of break–
through where mankind 's divine
source becomes believable in out–
of-the-ordinary courage, com–
mitment and accomplishment
which are evidence of the fact that
God created man. how would the
warning have meaning or hope?
OUEST/ 77 isdesigned to besuch a
voice.
This voice needed not only real
specialists- the best- in the areas
of editing , circulation and advertis–
ing, but berieving converts to this
need for a positíve note in the dis–
mally negative press of today to
broadcast it with conviction. So
there is total consistency in the
selection of Arthur Murphy, the man
most responsible for the successful
launch of sueh tilles as
Sports lllus–
trated
and
Smithsonian,
as pub–
lisher; of Robert Shnayerson,
formerlyof
Time,
Lifeand
Harper 's,
as editor, with his impressive. and
experienced staff, including Man–
aging Editor Molly McKaughan
(París Review) ,
Art Director Noel
Werrett
(Psychology Today, Car
and Driver,
etc.). Associate Editor
Jed Horne
(People),
Photo Consul–
tan! John Morris
(Lite
and NewYork
Times) ,
editorial advisers
T.
George
Harris
(Psychology Today)
and
Tony Jones
(Harper's);
of Wendell
Forbes, former circulation director
at
Lite,
in that capacity, aided by
Jack Ladd , formerly of
Time
and
Saturday Review;
of Phil Du Val ,
formerly presiden! of advertising for
Harper's, Natural Historyand Afian–
ticMonthly,
asadvertising director.
OUEST/77 will also bededicated
to andcapitalize on,quality, dignity,
achievement, the transcendence of
man, the reach
ot
the human mind
and the inherent potential of human
lite- and this will tully support the
efforts of Mr. Herbert Armstrong in
hismeetings with leaders of govern–
ment. education and business
around the world.
A potpourri oi comments from
OUEST/77's editor, Robert Shnay–
erson, shows clearly how identical
to o u r own is his g rasp of
OUEST/77's underlying concepts.
Befare we met up with him. Mr.
Shnayerson had become "tired of
journalistic myopia. Fed up with pub–
llcations that appeal to our worst
instincts. Let other editors drag
readers through cesspools ot medi–
ocrity," hedeclared. " l'minterested
in people as they really are - and
could become ... the quiet hero–
ismof ordinarypeoplecoping, heal–
ing, teaching. The unknown best
and brightest in a billion corners of
the earth- unknown becausegood
news isn't news. "
OUEST
177
truly presents to the
world what Mr. Herbert W. Arm–
strong has represented for over 40
years- with all the dignity, quality,
appeal. relevance and importance
that has been his hallmark.
For subscription information,
write OUEST/77, Subscription De–
partment, 300 West Green Street,
Pasadena, California 91123.
o
43