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PASTOR'S REPORT, July 11, 1979
Page 11
Since 1972, however, there has been no radio broadcast and no concerted
effort to reach the people in Guyana.
In spite of this, the number of
subscribers to the PLAIN TRUTH has been rising steadily, purely as a result
of word of mouth.
Now, with 55 baptized members, the Church in Guyana will undoubtedly make
a dramatic increase in its influence upon this former British colony of
63,000 square miles.
There are now about 2300 people who receive the PT
every month.
In addition, the Police Department in Georgetown has requested
500 copies each of our booklets on crime and drugs.
They have also request
ed 400 copies of several other booklets.
Mr. Krautmann speaks to various
schools on the laws of success and the causes of crime; this results in
many booklet requests.
An article on crime, in which the crime booklet
was advertised, pulled in more than 80 requests.
Canada
We have some excellent news this month on the income of the Work here in
Canada.
June shows a 12% increase, giving a year-to-date increase of 8%.
The English language ad campaign is continuing to pull responses as we
get in.to the summer months.
Since March, we have recorded 3220 responses
of which 206 are newsstand responses.
These are early responses and we are
looking to a substantial increase in this figure over the next few months.
Proportionately, the French people in Quebec are responding in greater
numbers than their English-speaking Canadian counterparts.
This is clearly
seen in the latest ad response statistics where French language media have
produced 4887 responses since March to date.
Several reasons can be advanced for the difference in response: the French
people in Quebec are more responsive to free offers which concern the
family; their interest in religion stems from Catholicism which many have
rejected, but which still has a strong underlying influence. A booklet
like Is There A Real Hell Fire?
has, therefore, a stronger appeal in French
Quebec than it does in English-speaking Canada.
The fact that French Canada
has not been so well blanketed by our radio and T.V. programs or ad cam
paigns in past years also makes for higher response levels.
For the first time in several months, the subscription files show an
increase.
Circulation figures are:
The Plain Truth
La Pure Verite
The Good News
58,970
22,907
8,807
1�e are actively planning our fall ad campaigns this month, gearin? up for
a newspaper insert test promotion in September.
It will consist of a 4-
page promotional piece advertising The Plain Truth and will be carried by
newspapers in the following countrywide areas:
Prince George, Red Deer,
North Battleford, Peterborough, and Moncton.
These towns have been select
ed as being representative of Canada's differing regions and results should
provide a valid overall reading for future planning.