Basic HTML Version
PAGE
10
PASTOR GENERAL'S REPORT, SEPTEMBER 16, 1986
MAIL PROCESSING UPDATE
FIRST CONTACT WITH TELECAST; NEW WATS RECORD;
PUBLICATIONS REQUESTED IN BULK; WATS GRAVEYARD SHIFT;
HELPING THE ELDERLY; NEW SET ENTHUSIASTICALLY RECEIVED
First Contact With Telecast Messrs. Hulme and Omasta recently asked our
WATS operations to conduct a survey to determine how our viewers first
came in contact with the telecast. A survey of 6,721 people was taken on
the weekends of July 27 through August 17. The results are listed below:
Manner of
First Contact
By chance or while flipping
through channels
Referral from another
person
Saw it advertised in
The PLAIN TRUTH
Were watching another
religious program which
The WORLD TOMORROW followed
Saw it advertised in the
TV Guide or elsewhere
TOTAL
Number of
Callers
4,985
441
412
316
117
6",271
Percent
79%
7%
7%
5%
2%
1.00%
A more in-depth study is being conducted to verify and explain these
results.
New WATS Record
Exceptionally high telecast response over the five
weekends in August produced a record 186,000 TV calls--the most ever
received for one month!
This
is
the third time the monthly TV response
record has been broken
in
1986.
A listing of the three records are as
follows:
Month
January*
May
August
TV Response
155,000
164,142
186,600
*NOTE: January's total includes response to the special
tribute telecast about Mr. Armstrong.
Publications Requested in Bulk A wide variety of organizations continue
to request bulk quantities of our literature to distribute for educational
purposes.
Hospitals, police departments, schools, churches and career
counseling agencies find some of our publications to be very useful. They
say our literature is unique in content, offers practical advice, answers
vital questions and never preaches or proselytizes.
..