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PASTOR GENERAL'S REPORT, SEPTEMBER 6, 1985
PAGE 5
Use of the Bedford system means that more of the production cycle is
performed by the Spanish Department staff. To streamline the steps in
the production cycle, we have purchased two IBM Personal Computers, one
for the Pasadena office and one for our principal translator Ca Church
member and salaried employee) in Bogota, Columbia.
Formerly, the
translator sent us typewritten manuscripts, which we would in turn
input into the typesetting device. To eliminate a double typing (once
by the translator and once by our terminal operator) we now receive
floppy discs from the translator, so we no longer need to rekey the
copy. We then edit and correct the manuscripts on our PC, and insert
typesetting codes in each article. The material is then "downloaded"
to the Bedford computer and each article or booklet is formatted into a
complete typeset galley ready for final proofreading. Full use of the
IBM PCs began only a short time ago, but it appears that it will be
advantageous.
--Joseph Tkach, Ministerial Services
MEDIA PURCHASING UPDATE
Continuing tune-in campaign to spark interest in key
u.s.
markets
An
ad campaign inviting viewers to tune in to The World Tomorrow will
run in nine major U.S. market areas to support new stations and time
upgrades acquired recently.
Advertisements will run in TV Guide,
except in Cleveland, where the Cleveland Plain Dealer TV Book is more
effective. Other markets include New York, Los Angeles, Chicago, San
Francisco, Atlanta, Seattle-Tacoma, St. Louis ana Cincinnati.
The
campaign will run September 14-0ctober 5, except in Cleveland and
Cincinnati, where it will continue through November.
New lighted display to be installed at Auckland airport
A four-sided lighted display offering free copies of The Plain Truth
magazine is soon to be installed at Auckland International Airport in
New Zealand. The display will have eight racks to hold copies of the
magazine.
After examining several ideas presented by the Graphics
Department of Publishing Services in Pasadena, Mr. Peter Nathan chose
the headline "What Next For New Zealand?" Under the headline, three
Plain Truth covers will be reproduced in full color on a bright yellow
background. The artwork for the design is being completed in Pasadena
and will be sent to New Zealand for the display to be produced there.
Canadian direct mail
An
offer to receive a free subscription to The Plain Truth magazine was
mailed to approximately 752,000 English and 234,000 French names in
Canada this week. Most will receive a package that extensive direct
mail testing in Canada and other parts of the world has proven to be
the most effective in eliciting response. Several other packages will
be tested as well, part of an ongoing effort to improve our best
package.
Response to the February direct mail effort in Canada ran at about
5.4 1, with more than 46,000 names added to the subscriber list. Last
week's mailing is expected to add another 48,000 names to the file.
--David Hulme, Media Purchasing