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PASTOR GENERAL'S REPORT, JUNE 28, 1985
PAGE 5
Dear Mr. Tkach:
The third Refreshing Program is now history for us but we plan to
let the information learned remain with us for a long time.
There was a strong urgency to DO what we had learned--to pass it
£!! faithfully to the brethren exactly as we had been taught, so
the whole Church speaks the same thing.
Thanks so much for your part in it and all the work put in by all
the speakers, under Mr.
Armstrong's direction.
I'm looking
forward to using it all in many, many sermons to come.
Please convey to Mr. Armstrong our deep heartfelt appreciation
for the program. We're already looking forward to the next Re
fresher.
UPDATE FROM MAIL PROCESSING
Philip and Carole Shields
--Joseph Tkach, Ministerial Services
Toll-free Number Triples Calls From Hawaii
"The WORLD TOMORROW" program airs weekly on Honolulu TV station KHNL. In
March of this year, our WATS toll-free number was first made available to
callers in Hawaii. Prior to this, viewers were asked to call "collect."
Mo�t, however, were using direct dialing.
Since the change, the number of calls has tripled, although mail response
to the program has stayed about the same, as the following shows:
Month
Phone Responses
Mail
Responses
January
32
29
February
27
23
March
78
18
April
67
18
May
102
22
These figures show the effectiveness of our "800" number. Alaska is now the
only state where toll-free service is not available.
Seven Million Responses Projected for 19851
According to our present estimates, 1985 will shatter all previous records
for incoming mail and phone calls in the United States. The incredible
growth in both these areas since 1934 is illustrated by the graph on the
next page.
In the first five months of this year, the Mail Processing Center received a
record 2.9 million letters and 404,000 WATS phone calls. As reported two
weeks ago, mail showed a 30% increase and phone calls were up 18%. If cur
rent trends continue, we will receive a total of seven million responses
this year--22% above last year's all-time record!