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PAGE 6
PASTOR GENERAL'S REPORT, DECEMBER 21, 1984
Market
TIME CHANGE
Effective Date
Florida
Tampa
WXFL, Channel 8, Sunday, 11:30 a.m.
January 6
The Lifetime Cable Network, with 22.5 million subscribers and available in
many states, produced a very fine response at its first airing of the
broadcast last Saturday evening. The station could very well provide our
second or third best response each week.
Last week I returned from visiting several cities in the top thirty mar
kets--Miami, Orlando, Tampa-St. Petersburg and Houston. Already Orlando
has come on stream, and as you can see above, the Tampa station will move
"The WORLD TOMORROW" to 11:30 a.m., preceding their news analysis program.
We are hopeful that Miami, Houston and St. Petersburg will open up a second
time for us early next year.
International
On his return to Pasadena recently, Mr. Armstrong related an interesting
development in Sri Lanka. We have had difficulties airing the telecast
there for quite some time and following Mr. Armstrong's visit with Presi
dent Junius Richard Jayewardene, the program will run 7:30 Sunday evenings
without interruption. In fact, in the few days following Mr. Armstrong's
visit, several TV tapes were run.
Meanwhile in Canada, we are gearing up for our largest direct mail campaign
to date. One million pieces will be mailed in late January. We anticipate
fifty to sixty thousand new subscribers as a result.
READER'S DIGEST ads continue to show excellent responses, with the
following editions slated for ads in early 1985.
February
Hong Kong
Japan
South Africa
South Korea
Sri Lanka
Taiwan
March
Belgium (Dutch)
Canada (French)
Netherlands (Dutch)
New Zealand
Your prayers that these doors will stay open around the world are certainly
appreciated.
--David Hulme, Media Purchasing
UPDATE FROM MAIL PROCESSING
TV Programs on Youth Draw Enthusiastic Response
.we received a combined total of 15,316 weekend calls in response to the pro
grams "Young Ambassadors--1984" and "The Hearts of the Children." Over 90%
(about 13,900) asked for the YOUTH magazine, and more than 500 requested
gift subscriptions for friends and relatives.
Although these were not record weekends, they show a significant increase
over last year's telecasts which featured the Young Ambassadors: