Basic HTML Version
-15-
It's kind of like accepting the conditions as they are rather than
as you'd like them to be. My best example of that is of a man who
jumps out of a plane and his parachute doesn't work. He's not going
to be able to climb back in the plane. Gravity is a condition and
we have to accept it. It's there and he's going to hit the bottom.
And there's no way to change it. So we have to start recognizing
things as they are rather than as we, perhaps, would like them to
be. Radio is one of those things.
That was one of the reasons, for example, that an ill-fated, somewhat
aborted effort was made to switch from the thirty-minute program to
a five-minute program some time ago. There was a recognition that
there was not any market that would warrant the expendjture of that
kind of funds for thirty minutes. But the five-minute program didn't
work at all so it was abandoned very quickly.
QUESTION: What about the religious stations? Have you thought about
them?
RADER: I've always been one who, over the years, always urged that.
I've always said we shouldn't kid ourselves, that if there is a re
ligious audience there and they're listening day after day after day,
hour after hour after hour, we should try to get into those markets,
and that by not being there, we are letting that market go by default.
And so we will consider using those religion stations.
QUESTION: Has your interview with Michael Jackson already aired?
RADER: No. We'll get an air time. But we haven't received the air
time yet. It will be sometime in December, probably about three weeks
from now. They'll let us know when it will air. We can also watch
the TV Guide, but that's not as reliable. They will let us know when
it will air.
QUESTION: Are there any other archaeological projects that we have
been involved in besides at Jerusalem?
RADER: Oh yes. we have the dig in the Valley of the Kings in Egypt
where we're cooperating on a very minor basis with waseda University.
That's in the neighborhood of Luxor, just across the Nile. �nd that's
quite a project, but our contribution is very, very limited. We are
the total support except for the methodology for a very important
dig in Syria. The team is there digging right now. Dr. Hoeh visited
the area just recently. I think he reported it in one of our publica
tions. Did anyone read an article that Dr. Hoeh wrote in the GOOD
NEWS? I think he did. At any rate, it's a very important dig that,
heretofore, was supported 50-50 by the Kress Foundation and Ambassador.
The Kress Foundation chairman is Franklin Murphy. Dr. Murphy was
the former chancellor of UCLA, and is now chairman of the board of
the
-
Times-Mirror Corporation. They're the publishers of the Los Angeles
Times, one of the biggest institutions of its kind in the world.
And for three years we shared the costs with them. The entire dig
is carried on by the School of Archaeology of UCLA. But this year
the bylaws of the Kress Foundation didn't permit them to fund their
portion of the dig beyond three years. They'll come back in next
year and they'll take over the entire funding next year. But to give
the dig uninterrupted financial backing we picked up the slack this