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PASTOR GENERAL'S REPORT, AUGUST 17, 1984
The class this year looks like a good one. We had to turn down a large num­
ber of very acceptable young women due to lack of space. Encourage them to
reapply for the fall of 1985. There is a greater need for good young men as
Ambassador traditionally receives many more qualified applications from
women than men.
Some of you may wonder why a particular applicant from your area wasn't ac­
cepted. If we can help clarify the matter for you, let us know. But if you
recommended a "defer" or were only lukewarm in your recommendation, that
may be a factor. Thanks for your evaluations and help.
--Leslie L. McCullough, Deputy Chancellor
PUBLISHING SERVICES UPDATE
Phenomenal Growth Rates for U.S. PLAIN TRUTH
Subscription circulation in the United States continues to grow by leaps
and bounds. In the first half of 1984, we have added nearly 780,000 new
subscribers. This is nearly 80% of the number of new subscribers added in
all of last year. 1984 looks like it will break the record set in 1982,
when we added over 1.2 million new subscribers.
The two biggest sources of new subscribers continue to be Mr. Armstrong's
telecast and the newsstand program. The top five sources of new subscrib­
ers added from January through June of this year are:
Newsstand Program
Television
Blow-in Subscription Cards
PT/Lit Request Envelopes
Waiting Room Program
242,000
215,000
103,000
60,000
39,000
When counted as a whole, the member participation programs, consisting of
the newsstand, waiting room and card holder programs, brought
in
285,000
new subscribers, or 37% of the total.
--Ray Wright, Publishing Services
UPDATE FROM MAIL PROCESSING
Texas WATS Operation Continues to Expand
The WATS operation in Big Sandy has grown rapidly in its first six months.
Already, operators there have handled more than 50,000 calls.
Beginning in March 1984 with 10 WATS lines, Big Sandy answered 10% of the
weekend calls responding to "The WORLD TOMORROW" telecast. Now with 50
lines, operators answer 40 to 45% of the thousands of calls that pour in
each weekend.
Further expansion is planned to keep pace with the increases in TV stations
and response. By fall we will have 75 lines in Big Sandy and 125 in Pasa­
dena.