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PASTOR GENERAL'S REPORT, FEBRUARY 17, 1984
PAGE 3
Following this inspiring assembly, those who attended in the Audi tori um
gathered outside on the mall under a warm, sunny sky and sat down at long
lines of beautifully decorated tables to partake of a fine
catered
meal and
fellowship together.
Mr. Rod Meredith recently returned from spending a profitable and inspiring
week at our sister campus at Big Sandy--teaching classes, speaking at the
Forum, and giving a couple of sermons. I know that the faculty, students
and brethren there all enjoyed having Mr. Meredith with them once again.
We hope all of you are well and happy, and pray that God will inspire each
and every one of you to serve Him to the very utmost of your ability.
--Raymond F. McNair, Deputy Chancellor
PUBLISHING SERVICES UPDATE
Sunday Supplement Ad Draws Large Response
Some time ago, Mr. Armstrong approved our running a small ad in PARADE and
FAMILY WEEKLY supplements in over 34 million Sunday newspapers in the
United States. Occasionally these supplements run a full page of free ads
for various products and services. Other religious groups, including the
Catholic church, regularly use this service.
The current charge for the
exposure is 50¢ per inquiry for FAMILY WEEKLY, and 40¢ for PARADE. The
names and addresses of those who request a subscription are sent to us on
computer-generated labels. This makes it very easy for us to add them to
the files.
In 1981, we received 7,964 responses at 35¢ each for an ad run in the
September 13 issue of PARADE. We ran the ad again the following year (1982)
in FAMILY WEEKLY and received 3,500 responses. The renewal conversion rate
for these responses is surprisingly high, considering the amount of
information contained in the ad.
It would appear that the people
responding to the Sunday supplements form the same socioeconomic group that
responds most to The PLAIN TRUTH. The total number of subscribers added for
1983 using Sunday supplement ads was over 38,000.
We recently ran the ad in the February 5 issue of PARADE. The response thus
far has been overwhelmingly successful, even more so than in the past.
--Ray Wright, Publishing Services
UPDATE FROM MAIL PROCESSING
WATS Operators Kept Busy Between Phone Calls
On Sundays, when "The WORLD TOMORROW" telecast is airing, most of the calls
to request literature come in the first few minutes after the 800 number is
announced. This cycle repeats itself every half-hour throughout much of
the day. As a result, many operators are free to perform other duties for
up to forty minutes each hour.
This extra time is efficiently used by assigning work from other sections
of Mail Processing to the available operators. The types of jobs done in
clude:
• Sorting and bundling of mail returned from the post office with
address corrections, so that it can be speedily processed.