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PASTOR GENERAL'S REPORT, SEPTEMBER 3, 1982
PAGE 3
new subscribers were added in May and June by the hard-working mail pro
cessing staff--more than in any other two-month period since 1969! We now
stand a bit short of the 150,000 subscribers expected at the end of June,
but if the current pace continues, the year-end goal of 200,000 subscribers
is likely to be attained.
Counting newsstand copies, total PV circulation at mid-year stood at
220,169. This figure breaks down as follows: 143,669 subscribers, 47,500
U.S. newsstand, 5,000 Puerto Rico newsstand and 24,000 Mexico newsstand.
Mail originating from Mexico outnumbered that received from any other
country during May and June, with 12,230 cards, letters and coupons re
ceived in Pasadena and Mexico City. This is due to increased media efforts
to boost the subscription list in Mexico City, including newsstands, news
paper and magazine ads, PV insert cards, cardholders and "mini-PV" distri
bution. At the end of June there were 18,559 subscribers in Mexico--34%
more than just four months ago, and 47% more than one year ago.
Mr. Armstrong's semiannual letter of last January netted nearly 33,000
responses by the end of June. Responses will continue to be received for
many months to come, and the estimated response will be 32%. The countries
with the highest percentage of response were: Costa Rica, 54%; El Salva
dor, 53%; Guatemala, 40%; Colombia, 44%; and Nicaragua, 43%.
The countries yielding the highest number of responses were:
U.S.A.,
8,080; Colombia, 6,094; Mexico, 4,603; Puerto Rico, 1,950; and Chile,
1,925.
Ads placed in top daily newspapers throughout the Spanish-and-Portuguese
speaking world have yielded many new subscribers as the following figures
show: Guatemala, 2,184; Portugal, 175; Brazil, 846; Honduras, 263; Costa
Rica, 92; Venezuela, 237; El Salvador, 1,451; Colombia, 3,259; Argentina,
1,200; Spain, 688; Paraguay, 142. The case of Paraguay is interesting in
that until the placement of two small ads in the 90,000 circulation ABC
COLOR newspaper, no advertising had ever been done in the landlocked nation
of 3.2 million. Until recently, there were as many subscribers in that
country receiving the German magazine (KLAR & WAHR) as the Spanish.
Appreciation for the Second Ministerial Refreshing Program
Greetings Mr. Armstrong and Mr. Tkach:
Carol and I want to express our deep appreciation for being able
to attend the second Ministerial Refreshing Program, session
eight. The obvious oneness and singleness of purpose that is
seen everywhere at Headquarters is very inspiring and encourag
ing.
The refresher staff did an excellent job!
It is very apparent
that God established this continuing program. to promote unity,
singleness of purpose, and deep devotion to God, God's Church,
and His apostle, Mr. Herbert W. Armstrong.
Keep up the good
work! God bless and guide all of us into His Kingdom.
J. Harold and Carol Lester