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MR. ARMSTRONG'S OPENING REMAR
K
S TO T
H
E AREA COORDINATORS (Editor's
Note: Mr. Armstrong has asked that his opening remarks to the Area
Coordinators last Friday, September 8, be published for all the
ministry.)
I want to read to you one statement that I made in a memorandum to
the Plain Truth staff. I said that I did not especially want to
start QUEST/77, and QUEST/78, but reasons were presented to me why
it could be a means of indirectly helping in the Great Commission and
building for us a certain credibility in the publishing world. This
latter has been accomplished. It is becoming recognized as the
number one.magazine of excellence. So far as the high class field of
excellence is concerned it is rated number one now. And I might say
to you, if you don't already know, (and this is rather confidential
by the way, but I think I can say it to you here) that both ABC and
CBS are now competing where they would like to buy it. They're going
into the publishing business, publishing magazines, as well as other
products. Now magazines are branching out.
For instance, Time, the
Time-Life people,are bringing Life back again, I understand.�ey
also publish the magazine Peopie:- And let me see, I think there is
one on the west coast that is being printed by either ABC or CBS -
the Los Angeles magazine. Well, both companies want to make QUEST
their flagship, the top magazine of the line -- the one of excellence,
of quality.
Now I have always believed in quality first and quantity second. Of
course, quantity is good, too, provided you have the quality first.
And QUEST/78 is quality. Its appeal is not to the rank and file of
the world or the majority. Whether to dispose of it now hangs in
the balance because of financial considerations beyond the current
fiscal period. But at least it is the best and so recognized in the
publishing industry.
��
Now I tell you I look at a copy of QUEST, and I see my name. Most
magazines now put the publisher and offices down at the bottom of the
masthead list, but I am at the top of that group as the founder and
chairman, and I am glad that if my name is there, it's there on a
high olass, quality product.
I have always believed in quality. God believes in quality., Jesus
Christ believes in quality. I have believed in quality and Christ
has built through me and with me a quality institution here. We
have twice been awarded an award for the finest, most beautiful, best
landscaped and best maintained college campus in the United States.
Now I am not ashamed of it. My son didn't like it. That's just too
bad. I regret all of that. But I still have to say that I go along
with God and I think most of you or all of you do too. And that's the
way we have to go.
I just wanted to say that QUEST/78, now, is already recognized in the
publishing industry as the number one quality magazine. And the very
fact of our identification with it, you have to remember, does give
us a certain prestige when you consider all the publicity that has
happened to us, and you go back over all the unpleasant publicity
that we have had.