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PASTOR GENERAL'S REPORT, APRIL 23, 1982
PAGE 4
Ten others are fairly close.
There has been a change in advertising plans. Instead of running newspaper
inserts at this time we will be advertising in the following magazines:
MACLEANS, TIME and TV GUIDE in May; ATLANTIC INSIGHT, LEGION, L'ACTUALITE,
PERSPECTIVES and TV GUIDE in June; CHATELAINE (English), CHATELAINE
(French), LEGION and TIME in July.
Shortly thereafter we shall test run the newspaper inserts in four Canadian
cities to gauge their effectiveness before we launch the nationwide cam
paign.
Summertime is usually the slack time for the office, with mail
slowing down as people take off on their summer vacations and other outdoor
pursuits. But it looks like this early summer campaign will see everyone
extremely busy right through to Feast time.
Newsstands continue to expand. We are now distributing 267,750 PLAIN TRUTH
magazines in the French and English languages. It seems every month we
barely keep up with the demand for more magazines. It's very exciting for
Church members to see growth in the newsstand program.
March saw us receive the first trickle of what we hope will be a flood of
requests from the card holder program.
Australia Just over 2,600 responses have been received so far from our
first two advertisements in TV WEEK. These advertisements--a four-colour
stitch-in card offering a free subscription to The PLAIN TRUTH--appeared in
the Victorian edition of the magazine dated March 6 and 20.
In April the ad will be inserted in the New South Wales edition of TV WEEK,
and in the Queensland, South Australian, Tasmanian and West Australian
editions during May. Based on current response figures, this advertising
program should add around 18,000 new subscribers to the mailing list.
Mail for March totalled 13,992 letters--a 13.1% increase over the same
month last year.
Over 22,000 booklets and articles were mailed out to
interested readers.
Income is currently running at about an 11% increase for the year to date
and is continuing to be of concern to us at this time. This figure seems to
reflect an economic trend resulting from the recession currently affecting
most countries in the world.
Just prior to his leaving for the Solomon Islands to conduct the Passover
and Days of Unleavened Bread for the members there, Mr. Bill Sidney, our
Financial Services Manager, was raised in rank to Preaching Elder by
Regional Director Mr. Bob Morton.
AMBASSADOR COLLEGE UPDATE
(Pasadena Campus)
--Joe Tkach, Ministerial Services
The pace of campus activity quickens as we near the end of the second
semester.
We have had a very good year, as both students and faculty
continue to uphold the high standards set by the Founder and Chancellor of
the College, Mr. Herbert
w.
Armstrong.