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PASTOR GENERAL'S REPORT, August 15, 1980
Page 22
MR. ARMSTRONG'S "MNC" LETTER DRAWS RECORD RESPONSE!
In our last update for the Pastor General's Report, we mentioned the
marvelous response that has been coming in for THE UNITED STATES AND
BRITAIN IN PROPHECY--as a result of Mr. Herbert Armstrong's recent co
worker/member letter and semi-annual letter which offered the book.
The good news is continuing. We again have a record response from another·
one of Mr. Armstrong's letters. In this case it is the "Make New Co
worker" (MNC) letter which is sent to people who indicate an interest in
supporting the Work of God as full-fledged co-workers. (Following the
approved and established policy of Mr. Armstrong, we send this letter
only after a subscriber has made two voluntary contributions in a six
month period).
The latest MNC letter from Mr. Armstrong has produced the highest dona
tion rate we've seen from these letters. During the past four years
the MNC letters averaged 39 people responding to become new co-workers
per 1000 letters mailed. However, the current MNC letter generated 112
new co-workers per 1,000 letters mailed. This was nearly triple the
previous average!
We believe that this dramatic increase in the number of people wanting to
support God's Church is another positive indication of the turnaround that
is taking place in God's Work.
--Richard Rice, Mail Processing Center
NEW P.T. PROMOTIONAL METHOD BEING TESTED
We are currently testing an important and potentially very effective new
promotional method through a company called "Supermarket Communications
Systems," which distributes promotional pieces for other magazines such
as U.S. News, Time, Money and others.
Beginning July 1, 1980, we began distribution of PLAIN TRUTH promotional
flyers in supermarkets in California, Massachusetts, and Ohio on what is
called "Good Neighbor Bulletin Boards" located at the store entrances.
Each large and colorful bulletin board has enough space for approximately
25 different advertising brochures.
We are already witnessing an excellent response from this promotional
method; and if the cost effectiveness proves satisfactory, we will con
sider expansion into more supermarkets in many new localities throughout
the United States. We'll certainly keep you informed of progress and
developments in this new distribution program.
--Publishing Services
ON THE WORLD SCENE
REPORT FROM SOUTH AMERICA, CONCLUSION: BRAZIL--TROUBLED BUT DETERMINED
GIANT CONTEMPLATES "COMMON MARKET" FOR SOUTH AMERICA
Perhaps the best introduction to Brazil is to land first at Sao Paulo,
its major industrial urban complex in the southeast. Mr. Speaks and I
flew there from Buenos Aires. No guidebook can possibly prepare you for
the impact of the enormous size of this city, with its estimated 10 million