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PASTOR GENERAL'S R�PORT, January 25, 1980
Page 4
Since people were picoccupied with Christmas celebrations, activities
dealing with the general public were slightly limited during the month.
However, an offer of the Plain Truth was posed to people in the U.K. and
Ireland who had responded to booklet advertisements in the national press,
but had not taken up the offer to receive the magazine.
This P.T. offer was sent out in November and by the end of December a 10.24%
response had been obtained, adding a further 1,223 new subscribers to the
file. Returns from a similar direct mailing made a few weeks later to the
Scandinavian file are just beginning to come in.
About the same time the booklets: "Coming--A New Age" and "The Plain Truth
about Christmas" were advertised in a direct mailing to P.T. scubscribers.
The response was 18.5% for England and 13.5% for Scandinavia. This
represents almost 10,000 booklets sent out.
Church attendance figures for all areas covered are very encouraging--U.K.,
15.4% up; Scandinavia, 34.7% up; East/West Africa, 26.3% up.
News From Canada
1979 proved to be a very fruitful year for God's Work in Canada. The year
closed with December's income 17% ahead of December 1978. Total financial
growth for 1979 was 14%.
Circulation of the Plain Truth now stands at 68,714, a 10% increase on
December 1978. The month brought in close to 6,000 responses, giving the
best year for ads since 1974. Reply coupons from the various in-house
mailings throughout the year produced 97,700 responses--a 27.4% increase
over 1978.
December 31st saw the beginning of the CKO all-news radio network's airing
of The World Tomorrow. Several encouraging responses have already been
received from the network's listenership.
Plans for 1980 are well advanced with advertising in the early part of the
year concentrated on newspaper flyers for The Plain Truth. 5.8 million
inserts will be included with newspapers in all major areas in Canada, as
well as every area where Church services or Bible Studies are held. A
little over 1% response is coming in to these flyers and the Canadian
office is looking forward to around 60,000 responses over the next three
months. A real threat of a postal strike after the February 18th federal
election has forced the acceleration of the program into January and
February.
--Joe Tkach
FOUNDATION HONORED AT DINNER IN LONDON
(Editor's Note: The following report comes from our British office.)
Mr. Stanley R. Rader, (Executive Vice-President of the Ambassador Inter
national Cultural Foundation), was honoured on the evening of Wednesday,
9th January, at a private dinner in the Travellers Club, an exclusive
Gentlemen's Club in London.
The dinner was hosted by the Honourable Terence Prittie, a noted author and
journalist and recognised expert on European affairs.
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