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PASTOR GENERAL'S REPORT, December 20, 1979
Page
13
PUBLISHING AND EDITORIAL SYNCHRONIZING EFFORTS
Over the"fB.St two weeks, we have had several meetings and discussions with
Dr. Hoeh and Dexter Faulker regarding ongoing projects for improving the
Plain Truth.
Dr. Hoeh is very much involved in the planning for the
corning year and with that in mind we have this week submitted the pro
duction schedule for 1980.
Preparing this schedule is quite a task because it has to be synchronized
so that we can produce the five language editions
(Dutch, French, German,
Spanish and English) here
in
Pasadena at almost the same time.
Each
foreign language area must also be allowed enough time for translation,
etc. Dr. Hoeh and Dexter Faulkner are working on some great P.T. ideas for
this coming year.
It's exciting for us to be part of the team.
--Publishing Division
MR. ARMSTRONG'S LETTER BOUND TO SET A RECORD
One of the biggest items in the Mail Processing Center right now is Mr.
Herbert W. Armstrong's "semi-annual" letter which was sent to the entire
mailing list.
This letter offered Mr. Armstrong's new book, TOMORROW--WHAT IT WILL BE
LIKE, to all donors and PLAIN TRUTH subscribers.
And, because the book
had previously been offered to members and co-workers, a popular reprint
article, "Bring Back The Family," was offered to these latter two groups.
Response is coming in extremely well!
The letter is giving us the highest
level of requests for literature from a "semi-annual" letter sent out dur
ing the last three years--and it looks like it could possibly be the
highest "semi-annual" response during the decade of the 70s!
678,038 letters were sent out, and in just approximately 15 days we've
received an overall response of 16%--or 106,315 letters.
PLUS, in addi
tion to letters, the donation response from donors and PT subscribers
{normally low contributors) has been very good.
We'll keep you posted on the results of this letter as responses continue
to come in.
--Richard Rice, Mail Processing Center