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PN:,TOR GENERAL'S REPORT, November 1, 1979
Page 3
The series is pulling marvelously! As of this writing, we've received
8,659 letters in seven days--for a 19% response. It is possible that over
the next few weeks the response rate could climb to 25% - 30%!
This very good response shows that people we are reaching ARE interested
in learning more about the Bible and their rel�tionship with God. Through
God's calling, the fields are "white unto harvest."
New Literature Catalog Results Look Good
Results from the newest Literature Catalog also bear out the extent of
interest in the Bible and life's questions which people have.
Last month we began mailing the 5th edition of the Literature Catalog to
new people added to the mailing list. So far, we've received over a 13%
response--the highest received in over a year from catalog mailings.
The current catalog advertises 19 pieces of biblically-oriented literature.
Half of all responses ask for the booklet "Are We Living In The Last Days?"
--which continues to be the number one piece of lit requested by new people.
There is a tie for the second most-requested category between "Hew To Study
The Bible" and "The Ten Commandments.
These responses reaffirm the fact that God is continuing to stir people's
attention toward His Word. We anticipate more of this type of response
as Mr. Armstrong continues to powerfully proclaim the Gospel of God's
Kingdom to the world.
--Richard Rice, Mail Processing Center
PUBLISHING SERVICES UPDATE
We have mentioned before our continual search for the most cost effective
methods of adding new people to The PLAIN TRUTH list. In the marketing
and promotion fields we have to be open to new ideas and not be emotion
ally tied into pet projects which may have been around for many years.
With this in mind we are putting together some facts and figures of various
new methods of acquiring new PT readers so Mr. Herbert Armstrong can give
direction on the best way to use our publishing resources over the next
year.
One relatively new idea for the PT is the use of simple little subscription
promotion cards. These 3 1/2" x 5 3/4" cards are attractively printed in
full color and they offer a free subscription to The PLAIN TRUTH. A color
ful card holder has been designed to be pinned on a notice board or at
tached to a wall, etc. We are testing this in various outlets ranging from
universities to supermarkets, and we hope for some good results. If after
the test we get the final O.K. from Mr. Herbert Armstrong, we will be
offering this promotions system to local church areas.
--Roger Lippross
MAIL COMMENTS
In April this year Mr. Armstrong's new booklet, THE PLAIN TRUTH ABOUT
HEALING, was mailed to 37,865 church families. This inspiring booklet
clearly shows how God's people can and ought to have sure, positive, un
wavering faith for healing and for God's intervention in other areas of
life.