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"The WORLD TOMORROW"
A WORLDWIDE BROADCAST
HERBERT W. ARMSTRONG
Proclaims to the World the
GOOD NEWS OF THE WORLD TOMORROW
BOX 111, Pasadena, California
Publishing:
The PLAIN TRUTH
a Magazine of UNDERSTANDING
January 27, 1958
Dear Co-Workers with Christ:
Again GREETINGS, in Jesus' name! This is 1958! Time is
growing shorter--FAST! We have comparatively little time left to
complete the GREAT COMMISSION Christ has given HIS CHURCH to
complete just before the END of this world!
The HEAD of His Church and of GOD'S GREAT WORK, Jesus
Christ, is moving His work along faster and faster! It MUST be
finished, ON TIME!
Enclosed you will find the very latest big leap ahead in
the progress of the work. It is a reprint of a big ADVERTISEMENT.
It will occupy a whole page and a third of the March number of
CAPPER'S FARMER--one of the three largest NATIONAL farm magazines.
This will fill the larger part of TWO PAGES. It is part of our
contract with Capper's that no other ads are to appear on these two
pages--only reading or editorial matter to appear on the two left-
hand columns of the left-hand page.
This powerful Gospel Message, put into large advertising
space, will be seen by more than A MILLION AND A HALF of America's
leading farmers. The discontinuation of the single page ads in
Prairie Farmer has made possible this far greater coverage of
Capper's Farmer. Capper's is read by almost as many farmers in
the three states of Illinois, Indiana, and Wisconsin (around 85%)
as Prairie Farmer, and in the four-state area including Michigan,
its circulation is greater--for the reason that Prairie Farmer
reaches primarily only southern Wisconsin and south-western
Michigan, whereas Capper's covers the whole of those states. Then,
in addition, Capper's has a very strong circulation in such states
as Iowa, Nebraska, Kansas, Missouri, Ohio, beside a completely
NATIONAL circulation into every state.
For example: In Cook County, Ill., there are 2,272 farms,
and Capper's is read on 1,894 of them. Bond County, Ill., has
1,364 farms and Capper's has 1,209 subscribers in that county.
Take a look far away from the middle-west farm belt. In
Oregon, Capper's has 356 subscribers in Marion County; 438 in
Malheur County; 349 in Multnomah. It has 1,820 regular subscribers
in Los Angeles County, Calif; 411 in Fresno County; 511 in San
Diego County; and 728 in Stanislaus County. It has 1,172 in
Chautauqua County, New York; 1,091 in Cattaraugus County; and