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and the special booklet being published at the time. Instead,
the first broadcast brought around 600 requests, and the number
steadily increased, until it was averaging around 1,000 per
broadcast. One broadcast alone brought 2,200 letters and post-
cards. These letters and cards, most of which show unusual
interest, come from every state in the union and every province
in Canada.
It cost a fraction over 3› to add each new name to our
mailing list---the cost of stencil used in our addressing machine
and labor in cutting. Adding postage for mailing the literature
requested, and cost of printing, and salaries paid for two
additional secretaries (we NEED two more) and each letter or
postcard received is costing, in immediate expense, close to 15›
to handle. Result, WHO has actually added about $250 per week to
our expenses! We were prepared to handle only a $100 expense.
BUT, station WHO has given us such a VAST audience that it is the
equivalent of having added four super-power 50,000-watt stations,
each producing the results we expected.
Certainly I thank and praise God for this unexpected
phenomenal response---and I thank Him, and you co-workers, too,
for having tided us so nearly over this supreme financial crisis.
As soon as these many thousands of NEW listeners receive the
coming number of The PLAIN TRUTH---the first copy for most of
them---many new co-workers will join with our present loyal
helpers, to keep this work going---and GROWING.
Meantime, the printers are already at work on The PLAIN
TRUTH. This coming number will run to 25,000 copies! It will
cost upward of a thousand dollars to print and mail this issue!
And it all must come by FAITH, in addition to the heavy weekly
expense of broadcasting. Remember, WE NEVER BEG FOR MONEY OVER
THE AIR! I never even so much MENTION the need of it. Ours is
the only broadcast I know that is truly 100% a work of FAITH.
It's GOD'S WAY! This is GOD'S WORK! And it is, right now, the
most vital---the most IMPORTANT work, in this whole world!
It is more than just preaching the Gospel. THIS NATION
MUST BE WARNED! The sure Word of prophecy says definitely the
only way we can win this war is to REPENT as a nation, turn to
God, seek Him and FIND Him, and put our trust in HIM! God has
SENT this war upon us, as a JUDGMENT! The day of reckoning, for
this nation, is HERE. This is of GOD! HE SAYS SO! Regardless
of the APPEARANCE of things at the moment, regardless of the war
situation as we THINK it is, regardless of how many planes, and
tanks, and ships and guns we produce and how many men we train,
STILL God says He will send crop-destroying worms and locusts,
and withering DROUGHT and FAMINE that shall literally STARVE us
into defeat, unless we turn to HIM! I tell you, dear co-workers,
more demands upon you and me making every sacrifice, putting
every ounce of energy and spiritual effort into sounding this
warning SO LOUD and with such tremendous spiritual power it will
WAKE UP this slumbering nation, than upon all that ALL the armed
forces, combined, can do! WE MUST NOT FAIL! We must PLUNGE ON!
The financial crisis is not over. I still need an extra thousand
dollars, over and above regular weekly expenses. Send the largest