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But God's Work shall NOT die! Shall we condemn Television,
because the world puts it to a wrong use? NO! God could have
prevented Television. He didn't. God allows us to be tempted to
put good things to a WRONG use. It's part of God's Plan that we go
thru this trying and testing time, as this world speeds to its END!
TIME IS SHORT! Nothing is important, now, but to get God's closing
Message to the WORLD!
So here's what God has done---to SPEED UP HIS WORK!
God has OPENED A MIGHTY NEW DOOR! He is putting His work
on a NEW ROAD! Radio is dying. Radio now has only a third or a
fourth its former listening hours. The American people have turned
from RADIO to TELEVISION. Jesus Christ commissions us: "Go ye
INTO all the world" with HIS MESSAGE. He says "Go to the world!"
We have to go where the people are. Where are the people? They
are sitting before Television sets!
In January, this year, according to accurate measuring by
meters of hundreds and hundreds of radio and television sets all
over the country (Nielson ratings), the AVERAGE American family
devoted over 5« hours per day looking at Television. In February,
it jumped to almost 6 hours every day!
So, HERE'S OUR BIG NEWS! God has now opened the doors of
TELEVISION! We are now going to the people of America where those
people are: sitting in front of their TELEVISION sets! We are
going to start putting a wonderful invention to a GOOD use!
We are going on TELEVISION full speed ahead! We have
already contracted for time, and actually paid in advance for the
first several telecasts, on our first TV station-starting in the
very first sizeable city where we started on RADIO---TV Station
KLOR, Portland, Oregon. Other stations will be added as rapidly as
possible.
We hope to come on YOUR TV station, wherever you are, in
about three short months!
The production chief of a major TV Network, and his
assistant who is a top-flight TV director, have formed a new
producing company with our advertising agent for the sole purpose
of producing The WORLD TOMORROW on Television. Thus God has
brought to us the most expert and experienced direction and
production personnel to make this the most effective possible
Television program.
These men believe the TV programs we are now planning will
take this nation by storm! These seasoned, experienced Hollywood
Producers and Directors say it will win a really terrific TV
audience all over the country. The other day we were analyzing the
situation, planning our program for TV. I mentioned that Bishop
Sheen on TV has the solid nation-wide backing of the Catholic
Church, and millions of Catholics tuning him in---Billy Graham has
the backing of most of the Protestant denominations, with their
millions of members tuning in---but WE are just as CHRIST would be,
if He were here as He was 1900 years ago---with no backing what-so-