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per week as formerly. Yet, while we may use television locally, in
just a few cities where we have local ministers to follow up the
work and visit viewers personally, television cannot now serve our
purpose. this whole great work has been built by RADIO, followed up
by the printed Word to those who are interested. And RADIO is only
40% as effective as it was three or four years ago.
DO YOU SEE WHAT THIS MEANS? If it had not been for the
foresight of GOD, in opening the doors of the great ABC Network
some 14 or 15 months ago, God's work would now be hopelessly
skidding down in power and in scope, and it would be too late to
stop it. By now the tithes and offerings from listeners would have
fallen off so fatally that we would not have the money to do
anything to stop the downward trend, and rescue and save the work.
It would have been DOOMED, and soon, now, would have either come to
an end or else at best to a very small work, unable to carry out
Christ's commission of thundering HIS GOSPEL to ALL THE WORLD as a
WITNESS TO ALL NATIONS.
Yes, dear Co-Workers that's what would have happened by
NOW. But God Himself foresaw what was coming. Frankly I didn't.
I take no credit. This is GOD'S work, and JESUS CHRIST is the
living, active HEAD of it---I'm not---I'm only an instrument in His
hands---and HE had the foreknowledge, the vision, the initiative,
to PROTECT His work. It has been a great struggle to hold on to
the Network. We have had to go thru a year's financial TIGHT
SQUEEZE that has been gruelling. I have had to send you repeated
letters of desperation. But, dear Co-Workers, we did hang on! We
have, so far, squeezed thru. Being on the major Network gave us a
prestige we never had before. Beside the Network stations, other
super-power NBC and CBS stations began opening their doors to us,
and "THE WORLD TOMORROW" went on WLW, WRVA, WWVA, and others. Now
even NBC headquarters, Rockefeller Center, New York, have notified
us, thru their Hollywood representatives and our advertising
agency, that they expect soon to open up their very top stations to
us. This never would have happened if we had not been on the
Network.
In other words, while radio effectiveness is DOWN 60%, God
has seen to it that HIS MESSAGE is now going out over so many MORE
of the biggest stations, that WE NOW HAVE NOT LESS, BUT MORE
LISTENERS THAN WE HAD THREE OR FOUR YEARS AGO.
What does this mean? It means that instead of going down
hill, GOD'S WORK IS GROWING FASTER THAN EVER IN SCOPE AND POWER!
Of course God has laid on us a hard struggle---the necessity to
sacrifice and to PRAY, and to keep close to Him. BUT ALL THIS HAS
BEEN FOR OUR GOOD, and it has saved and built stronger the WORK.
What does it mean? It proves again that THIS IS THE VERY
WORK OF GOD, protected, guided, and blessed by GOD, bearing the
FRUITS of God! This is no mere human enterprise. We are merely
the human instruments IN THE VERY HANDS OF GOD!
HERE'S MORE BIG NEWS! Now, on the heels of WLS opening the
doors to every-night broadcasting---and it was the FIRST TIME that
any such major, top-ranking 50,000-watt station in the U.S.A. ever