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station representative in Los Angeles for sending Christ's true
Gospel by radio to all Central and South America, to China, Japan,
the Philippines, Indo-China, BurmaÄÄall the far-east.
Yes, dear Co-Workers. THIS very Gospel Jesus preached is
STARTING AROUND THE WORLDÄÄit is now to soon go TO ALL NATIONS, in
every corner of the earth!
This is no little thing. IT'S A TREMENDOUS UNDERTAKING!
It is developing into a gigantic enterprise. AND IT TAKES A LOT OF
US TO DO IT--myself and these fine, well-trained young ministers
coming out of Ambassador CollegeÄÄall our rapidly growing staff in
Pasadena headquartersÄÄand ALL OF YOU CO-WORKERS. It takes YOUR
PRAYERSÄÄyour earnest, fervent, persevering, believing prayers. It
takes YOUR FINANCIAL SACRIFICE in generous offerings beside the
faithful paying of God's TITHE. It costs money, and will from now
on cost more and more as this great work grows and spreads. The
agents tell us we will receive no financial help at all from
listeners in EuropeÄÄour own Co-Workers here in America will have
to join me in SENDING THE GOSPEL TO THE WORLD. We must raise the
money HERE.
HERE ARE THE DETAILS of the broadcast to Europe:
The program starts on OUR 19th ANNIVERSARY OF BROAD-
CASTING, the first week in the new year, 1953, a full half hour
broadcast every week.
Surveys made in Europe show that in France, Belgium, and
other countries, 85% of all houses have radio sets! Think of itÄÄ
nearly all homes over there have radio setsÄÄsets that really work!
Of these, 88% of the sets in France get "good" or
"excellent" reception on Radio Luxembourg. It's 91% in Belgium.
In 84% of the homes of French listeners, surveys show the
WHOLE FAMILY listens to Radio Luxembourg.
Surveys in Greater Paris show that the leading net-work,
government owned and controlled, with 10 stations, is listened to
by 83% of the people. That includes TEN STATIONS! Radio
Luxembourg alone, ONE station, is listened to by 80.1%ÄÄpractically
the same as the total combined listening audience of all ten local
French stations! The second net-work, with 3 stations, is listened
to by only 45.2%. That bears out what Dick Armstrong and Herman
Hoeh learned by interviewing people all over France, Germany,
England and Switzerland this past summer: Radio Luxembourg is
listened to by far more people than any other station in EuropeÄÄ
more in London than local British stationsÄÄÄmore in Paris than any
local Paris station. And it's highest percent of listeners are in
the smaller towns and rural districts!
These surveys show that on any one broadcast in English
we will be reaching in excess of TEN MILLION LISTENERS! Imagine
talking to ten million people at one time! Yes, it's breath-
taking! It's tremendous! And "The WORLD TOMORROW" program always
builds up a multiplied larger audience on any station!