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"The WORLD TOMORROW"
A NATION-WIDE BROADCAST
HERBERT W. ARMSTRONG
Analyses Today's News, with the
Prophecies of THE WORLD TOMORROW
Publishing
Box 111, Pasadena, California
The P L A I N T R U T H
A Magazine of UNDERSTANDING
November 25,1949
Dear Friend:
I don't believe that I have written you a letter before.
I am happy that you are one who has asked for The PLAIN
TRUTH, and I want you to know personally how very grateful I am for
your interest. It is a real privilege to be able to send it to you
---a blessed opportunity that has come to me to be permitted to
write The PLAIN TRUTH for so many, many interested people to read
from Coast to Coast, and even in other nations.
You see, we have a very different policy from any I know
in practice today. We publish a very different national magazine
---without subscription price. Although our policy prevents me
from begging for money over the air, or even mentioning its need
for this great work except most rarely, I do urge all our listeners
in every broadcast to send us their names and addresses for our
mailing list, so we may send them The PLAIN TRUTH---and without
subscription price.
Do you know WHY I probably have never written you before?
And now that I stop to realize the real reason, I want first of all
to hasten to APOLOGIZE for this neglect. You'll see what I mean in
a moment.
Let me explain this way: I remember one night I had told
a congregation that if we really believed Jesus was right when He
said, "It is more blessed to give than to receive," we would THANK
those who permit us to serve them, instead of those who serve us.
That seemed very strange to my hearers, I noticed. After the
service, Mrs. Armstrong and I drove an elderly lady to her home in
our car. On helping her out of the car at her home, it occurred to
me I ought to practice what I had preached, so I warmly thanked her
for permitting us the privilege of rendering her this kindness.
Instinctively she started to say, "Oh, no---I'm the one to thank
YOU!"---when she caught herself, remembered the sermon, laughed and
said, "Well, you're welcome!"
And now is my face red! Long ago I should have written
you and THANKED you for permitting me the fine privilege of writing
for you, and sending to you, The PLAIN TRUTH! For it is, indeed,
one of the great privileges of my life, for which I have, time and
again, thanked God! You see, I have written to those who sent in
tithes, or contributions for God's work, and thanked them for
giving---but I realize new I have neglected to write and thank you,
and all the rest of our vast mailing list who are not co-workers,
for permitting us to give! The policy I mentioned above is this: