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the finest of major magazines.
But how is such a fine and expensively produced magazine financed? And
WHY NO SUBSCRIPTION PRICE? There is a biblical admonition, "Buy the truth,
but sell it not." The PLAIN TRUTH is just that--the TRUTH made plain, clear and
understandable. The PLAIN TRUTH gives you the true meaning behind today's
world news and in that regard it is a NEWS magazine. It brings you the truth
about life and the real purpose of life. It opens to your understanding the
truth
about world happenings, their causes, and where they are leading. It gives
understanding of family life, which is the very foundation of a stable and happy
society. So I felt from the inception of this publication that there could be no
subscription price.
How, then, could it be financed? It was started on faith and has
continued
on faith. That very fact meant that it started very small--350 copies the first
issue
February 1934--and its growth necessarily was slow. But its expansion continued.
Frankly it had to start and continue by the voluntary contributions and support
of
its readers--but we have held fast to the policy that we could not ask or
solicit
readers or the public for financial support. As I said, this necessarily meant a
slow
and gradual growth. It is now over half a century from that most humble
beginning. Uncounted thousands and now even millions have received The PLAIN
TRUTH--many for years--but have never received any solicitation or request for
contributions in any way.
Yes, that is surely UNIQUE--you never heard of anything like it before.
No wealthy commercial corporation finances or even contributes to the
financing of The PLAIN TRUTH. And from the heart we sincerely do not want
even the millions of subscribers who have never contributed a cent to feel any
obligation to do so unless they honestly feel they want to do so. After more
than 50
years we do now have some thousands of regular contributors whom we call
co-workers, so that we can afford to send such a fine magazine to the millions.
These voluntary co-workers are most happy to make it possible for the millions
(now nearly eight million) to receive this priceless publication without
subscription price. This explanation is not a solicitation, but we feel you are
entitled to know the truth about our policy.
The editorial writing staff consists of competent, well-trained,
experienced
writers, informed in their respective fields. They travel to the far corners of
the
earth to keep abreast of world happenings. We spare no expense to produce for
you the finest publication on earth. I myself was a writer for a national
magazine
in my early life. I have written a booklet, based on contacts with many of the
most
successful executives of major corporations and banks, on The Seven Laws of
Success. Every one can be a success in life. None need ever be a failure. All
who
have succeeded have followed these basic laws that work as surely as the law of