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And this work, started by God thru us, directed and
empowered by God and blessed by Him, has grown and grown from that
very humble beginning. And it might now CONTINUE to grow. It has
grown now until The WORLD TOMORROW has a cumulative listening
audience of FIVE MILLION every week. The printers already have the
order, and the paper is on the way, for ONE HUNDRED THOUSAND copies
of The PLAIN TRUTH, next issue. It will cost us $3,000.00 to print
and mail the May-June number.
It is still printed in Eugene. But it will take the
printers ONE SOLID MONTH just to print and deliver to us for
mailing, 100,000 copies. In Los Angeles are two large printing
establishments with rotary magazine presses---there are only three
such presses west of Chicago! On these modern presses they can
turn out the entire 100,000 copies in 6 to 8 hours! I have
negotiated with the plant which now prints the Coast editions of
TIME, and LIFE, and SUNSET magazines. Because of mass-production
methods and modern equipment and those giant presses, they can
print a 16-page magazine for us in two colors for only about 18%
more than we have to pay now for 6 pages in one color of ink.
That's only HALF the reason why we are being forced, now,
to move into the Los Angeles area. Hollywood is radio headquarters
for the nation. All net-work and private broadcast-lines originate
in and flow from Hollywood. If the radio broadcast is to continue
to grow, on more and more stations, we must be either near
Hollywood, or New York.
In Eugene, I am forced to maintain a very costly private
remote-control broadcast line from Eugene all the way to Portland
---123 miles. This costs us around $300 per month. A couple
months ago our office rent was raised on us 50% in one jump. We
need twice the space we now have, but can't get it in Eugene.
Now there is no office space available in Pasadena, or
Hollywood, either. But by moving there we completely eliminate the
$300-per-month line-charge; and, that, plus the cost of office-rent
which we can also eliminate by building, will retire the capital
investment of erecting a new private office building of our own,
inside five years. That becomes a very sound investment, indeed!
It may surprise you to know that our office staff has grown now to
SEVENTEEN---and I expect it to grow at least to 30 in a year!
Of course there is the housing situation, too. There
are, as I know only too well, apparently no houses to be rented in
Pasadena or near there. So I'll tell you how we purpose solving
that problem. As you probably know, Mrs. Armstrong and I sold our
home, over two years ago, and put every penny of it into the work.
We've always had a happy feeling over the knowledge that we our-
selves have made the largest single contribution and sacrifice for
this work so far. Of course, we've given our whole LIVES to it,
too. But it's all that matters, with us. Well, in December of
last year we were evicted from our home (which we had continued
renting) as a result of its being re-sold. For a month or more we
just moved around from one auto-cabin to another. Then a couple of
up-stairs bedrooms opened up for our two boys, my wife and myself.
At this writing we're still there. We do not even have cooking