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mass audiences is TELEVISION. It reaches people through both the
eye and the ear. And just as we found DAILY radio many times more
effective than broadcasting once a week, so it is with television.
To get started, we have had to accept morning time slots beginning
at 6:30, or 7:00 or 8:00, but, just as we had to take too early or
too late times on radio, we did gradually build large listening
audiences, and we are doing the same on television. God has
peculiarly equipped my son for this very important means of
reaching the millions with Christ's Gospel. God has given Garner
Ted the peculiar and natural television personality to attract and
hold audiences, and reach through to their hearts with Christ's
Message. Results are more than satisfactory, considering the fact
that so far we have the program on PRIME TIME on only TWO stations.
5) The new campaign to reach the ARAB NATIONS is fast being
planned. This will effectively reach additional MILLIONS not
reached, except in a very small way, before.
6) Garner Ted Armstrong's PERSONAL APPEARANCE PROGRAM is
proving even more effective than we anticipated. I gave you the
schedule of coming appearances in my letter of December 7th. Since
then the San Antonio, Shreveport and Tyler appearances brought
overflow attendances, even in spite of some of the worst weather in
years. Next comes Richmond, Virginia, February 9, 10, and 11.
The PERSONAL APPEARANCES have been much MORE than
successful, and are becoming more so. NOW we are preparing to add:
7) A STEPPED UP "Personal Appearance" program. Some of our
ministers, such as Albert J. Portune, Charles F. Hunting, David Jon
Hill, Dr. Clint C. Zimmerman, Howard Clark, and others -- speakers
who can attract, hold and MOVE audiences -- are going to be
conducting a number of "personal appearance" or evangelistic
campaigns this coming summer. In this way we are increasing the
impact of getting out the Gospel by PERSONAL contact, as well as by
the MASS-means of reaching the millions by radio, television, and
print.
8) And now I almost forgot, another activity ADDED to the
Work: We are now producing and publishing ONE NEW BOOKLET EVERY
MONTH, in conjunction with the radio and television programs. A
new one just coming off the press: "How to Understand PROPHECY."
The major events that will headline tomorrow's news are already
pre-recorded. About one-third of the Bible is Prophecy -- and
almost NO ONE understands it. The keys to UNDERSTANDING prophecy
are in this new booklet. You need it -- and of course, it's free
and not to be sold. Just write in for your free copy.
Another step which I believe is a big step forward in the
Work is this: I am now PERSONALLY taking over active chief
editorship of The PLAIN TRUTH. For many years I wrote EVERY WORD
that went into The PLAIN TRUTH. As our staff grew with the Work,
it seemed to be impossible for me personally to supervise the
editing. I have found a way to do it. I have a very capable and
fine team under me on The PLAIN TRUTH staff. Three mass-
circulation magazines have folded up and gone out of business
somewhat recently -- The Saturday Evening Post, Look, and Life.