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The six giant NEW activities were:
1) and 2) The two largest circulation media (about 19
million subscribers each) opened their advertising pages to us.
The three-page ad in TV Guide brought more than 64,500 new
subscribers to The PLAIN TRUTH and/or other literature.
3) The PLAIN TRUTH went on newsstands in Britain, countries
in Europe, Africa and Asia. Results were actually amazing. This
reached 13 countries in Europe, besides Japan, Indonesia, South
Africa, and the Falkland Islands. By this means 881,500 copies of
The PLAIN TRUTH reached an estimated 2,500,000 people reading The
PLAIN TRUTH for the first time.
And here is exciting news! With the advent of the newsstand
distribution, the total PLAIN TRUTH circulation now surpasses that
of Time magazine in five European countries, and also in South
Africa!
That is so important I want to give you the breakdown, as
supplied by our "Weekly Comments" editor:
T O T A L C I R C U L A T I O N
:
Time
The Plain Truth
United Kingdom - - - - - - - 81,400 - - - - 193,900
South Africa - - - - - - - - 44,200 - - - - 75,000
Germany (German language)- - 36,000 - - - - 58,200
Holland (Dutch language) - - 24,800 - - - - 29,600
Belgium (French language)- - 15,500 - - - - 19,700
Portugal - - - - - - - - - - 2,400 - - - -
4,300
I assume that the "Time" magazine circulation in all
countries above is in the English language.
In late September, 1972, President Marcos of the Philippines
declared martial law. All media (newspapers, magazines, radio and
TV) were closed down. Only a government-owned newspaper was
allowed to continue. But, a report from the manager of our Manila
office states that, as a result of my meeting with President Marcos
in 1970, meetings with high ranking cabinet officers, including
General Romulo (whom I have known beginning with the San Francisco
Conference in 1945), the Secretary of Labor, and others, The PLAIN
TRUTH, our radio broadcast, and Work in general was well and
favorably known, and permission was readily granted for our Work to
continue in all phases.
As our Manila manager wrote me, "When God wants His Work to
get done He will even move governments to give us favor, if
necessary."
But now, to continue the six giant NEW activities of the
Work:
4) DAILY TV: By far the most effective means of reaching