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Beginning October 1st, we are negotiating now for using a
full half-hour broadcast SIX NIGHTS A WEEK, between 8 and 9 PM,
on the 100,000-watt station XELO. By the way, while this station
is rated 100,000 watt, I have learned it is not actually employing
that much power---it is not, in any manner, to be compared to the
full 250,000-watts of our own proposed station. Nevertheless the
mail response from this station has been tremendous and shows it
has given us a very large listening audience over many states. We
plan also on adding, during Fall or early winter, 50,000-watt KWKH,
Shreveport, La., and 50,000-watt WHAS, Louisville, Ky. Also, on
starting a DAILY program as soon as possible on WJJD, Chicago, the
nation's most powerful independent station. That, together with
getting out The PLAIN TRUTH regularly and more often, will far more
than double the power of this work.
That means, too, INCREASED EXPENSE. It has been a tight
squeeze to get thru the difficult summer months. Money always
falls off thru the summer. We have reduced expenses somewhat this
summer, but still it's been difficult to meet. The long delay in
getting out The PLAIN TRUTH, and the BULLETIN, has resulted in a
big falling off. RESULT: WE NEED AND MUST HAVE TWO OR THREE
THOUSAND DOLLARS EXTRA FOR THE REGULAR WORK WITHIN THE NEXT WEEK OR
TWO. Again, that means, in addition to the ever-faithful "widow's
mites" for which we are SO grateful, we shall have to depend upon
those of larger ability to send in larger offerings of from $35 to
$500 for the regular current work, by return mail. It seems there
are SO FEW willing to sacrifice for GOD'S WORK that every one of us
must continually respond to the very LIMIT of our ability---whether
a dollar or several hundred---in order to keep this great and
glorious work going---and growing!
Now please go to some private place and PRAY---very
earnestly, for this work, won't you? Then in the enclosed envelope
send the very largest sum you possibly can for the regular work,
and also write me, or telegraph or telephone, how large a SPECIAL
OFFERING, anywhere from a dollar to $250,000, you can put a little
later into the purchase of our own station in Mexico, subject to
the conditions mentioned. But please do not neglect to send, by
return mail, all you possibly can for the regular work which must
KEEP GOING! God bless you, I know you won't fail me---or our GOD!
We are at a sobering period of history. God is giving us the
opportunity---yes, the COMMISSION---to play a very IMPORTANT PART
IN IT. May he bless each one, and help us not to fail.
Sincerely, in Jesus' name,
HERBERT W. ARMSTRONG
KXL Listeners, IMPORTANT!
For September, only, we are forced to go to the time of 6:30 AM.
The program for this one month can also be heard on KVAN, 910 on
dial, 10:AM. Most KXL listeners can hear the program over KVI,
Seattle-Tacoma, at 570 on the dial, 9:30 AM, Sundays. KXL now goes
off the air at sunset. The manager says if OUR PRAYERS can bring
favorable decision from Federal Communications Commission granting
them FULL TIME, as applied for, he will give us best time of week,