Basic HTML Version
The PLAIN TRUTH
a Magazine of Understanding
BOX 111, Pasadena, Calif. 91109
HERBERT W. ARMSTRONG, Editor
November 24, 1968
Dear Friend and PLAIN TRUTH Subscriber:
Right now I'm a little excited! I have just finished
revising, editing, and somewhat enlarging my booklet, "The Seven
Laws of Success." So I felt I must get to my typewriter to tell
you I am reserving YOU a copy -- no charge of course.
I feel a bit enthusiastic about it. You see, I'm my own
most severe critic. Often I feel dissatisfied about something I
have written. Then I have to do it over. But on reviewing this
(first edition written in 1960), bringing it up-to-date, and with
some additions, I felt you would really enjoy reading it, and
profit from it. More about it later.
But I'm far more enthusiastic, and at the same time a
little sobered, in an over-all way at what has taken place in this
great Work these past six months -- since my last semiannual letter
to PLAIN TRUTH subscribers.
Our new big-space mass-circulation worldwide advertising
campaign has had TREMENDOUS IMPACT! The response has ASTOUNDED us!
THINK OF IT -- just since last June, 225,000 people have written in
to subscribe to The PLAIN TRUTH. By another month it will be more
than a QUARTER OF A MILLION new subscribers -- that many
additional copies to be printed and mailed. And since, on the
average, as many as three or four people read every copy, our
actual READERSHIP is increased by nearly a WHOLE MILLION!
But it has brought us new problems -- new obstacles to
hurdle -- and even caused some DELAYS, for which we apologize.
For example, in the INDIA edition of Reader's Digest, we
had to rush to them a special ad to replace the one previously sent
to them for insertion in their December number. The headline of
this special emergency ad said: "WE APOLOGIZE! -- but you swamped
us!"
There was no other way I could get this message to 20,000
people in India in time. The ad explained our dilemma with these
words: "Our first two advertisements in Reader's Digest brought an
unexpected, overwhelming response! We knew some of the readers of
Reader's Digest would be interested in our report on the worldwide
phenomenon of the new HIPPIE movement. We knew some of you would
be interested in reading the report in The PLAIN TRUTH of the
recent changes that have taken place in the U.S.S.R. But frankly,
we were not prepared to handle swiftly the avalanche of requests
for this free literature. So we APOLOGIZE for the delay in getting
these reports to you."