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over MORE TERRITORY than any New York station. But even there we
could not afford the high-priced "A" or "B" time. The rate at
11:PM is only one-fourth as much as during the "A" time.
But 8:PM is considered the very BEST of the most expensive
"A" time, when the largest possible audience is listening. It
seems it is just a MIRACLE that God has opened to us that best time
---when probable ten times as many people will hear the Message as
would hear it at 11:PM---on the most powerful station in, or on the
border of the United States! Naturally this is costing us
considerably more than we have ever paid before for time on any
station---and yet the rate is exceedingly low for that time on a
station of that tremendous power.
8 O'CLOCK, AT 800 ON YOUR DIAL!
Another wonderful thing about this time, it makes it SO
EASY to remember both the TIME and the location of XELO on the
dial. This station has an internationally-clear channel. By
treaty between the U.S. and the Government of Mexico, no station
in the United States can use that frequency---800. This permits
the super-power of XELO to send our Message all over the United
States. And the TIME, and the number on the dial, are BOTH THE
SAME NUMBER---8:00 o'clock, at 800 on the radio dial!
Frankly, when God opened this great opportunity, I could
not see how we could accept it. Comparatively low as the rate
offered us was, yet it is considerably more than we pay on any
other station, and it seems that hardly enough money comes in now
even to pay the stations we have been on. At just this time
station KMA changed our time to an undesirable time, and had
notified us of a substantial increase in rates to take effect very
soon. So we dropped KMA in order to go on this great 100,000-watt
station. However, we were only paying there about one-fourth as
much as XELO is costing. SO IT ALL DEPENDS UPON A SUBSTANTIAL
INCREASE IN TITHES AND OFFERINGS FROM OUR CO-WORKERS, WHETHER WE
ARE ABLE TO HOLD THIS WEEK'S BEST TIME ON THE MOST POWERFUL STATION
COVERING THE UNITED STATES. Write your friends and relatives
everywhere to tune in---800 on he dial, 8 o'clock Sunday nights
(mountain time)---which is 7:PM on the Coast, and 9:PM in the
middle-west. And please pray earnestly with us, that God will
supply the need, that we may continue to follow where He has opened
the way and led.
Two other opportunities have recently come which I wish
to mention to our Co-Workers. One is this: There has opened to
me an opportunity to buy a certain station on the border, almost
in the very MIDDLE of the North American continent near San
Antonio, which could be increased to 200,000 watts of power, making
it the most powerful station in the Western Hemisphere. A station
with this vast power would come in just like a local station in
almost every part of the United States. If God opened the way for
us to OWN such a station I could use a half-hour or a full hour
EVERY NIGHT, in a continuous nightly evangelistic campaign, where
people in millions of homes in all 48 states could sit and hear the
unfolding of the Great Story, in logical sequence, night after
night. Think what Bible studies we could carry right into millions