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such tremendous listener-interest, high ratings, cultural back-
ground and substantial organization behind it--and that he would
try to clear time for daily broadcasting.
At Shreveport, time was opened for The WORLD TOMORROW
every night on KTHS, Little Rock (1090 on the dial), the only
50,000-watt station in Arkansas, at 9:15 p.m., following CBS world
news; and the same time following CBS news Monday through Friday on
KWKH, Shreveport (1130 on radio dial), and 10:30 Sunday nights and
11:30 Saturday nights--with a promise of an earlier time Saturday
and Sunday nights as soon as the station can clear it. KWKH has
been for many years one of the four or five most responsive radio
stations in America. It is a station we have sought to be on for
15 years. At last this giant door has OPENED!
At Dallas, we found the management at WFAA very friendly.
But no half-hour program fits in with their new programming format.
Next, we found that Station KRUL, Ft. Worth, has just
gone to 50,000 watts! We are already on that station, every
morning, 7:00 a.m.
Then--like a MIRACLE!--totally unexpected, and certainly
providential, the great 50,000-watt KRLD opened wide its doors to
us! At 8:00 p.m., every night--seven nights a week--they will
announce The WORLD TOMORROW is to be heard immediately after ten
minutes of CBS world news--our program to go on at 8:10 p.m. until
8:40.
Now notice how the loss of WFAA was turned into a GAIN!
Station WFAA operates on channel 950 at 50,000-watts of power only
part of the time--and we have been on this 50,000-watt channel on
SUNDAYS ONLY. The rest of the time we have been on WFAA on their
570 frequency at only 5,000-watts of power, and at the very early
time of 6:00 a.m. Monday through Saturday. Now, in place of that,
the Lord Jesus Christ, who is living HEAD of this work, has opened
up to us the full 50,000-watt power of KRLD at this very fine time
in the evening, when it reaches out MUCH FARTHER. It gives us
almost DOUBLE the audience, at approximately the same cost!
Is it any wonder I am jubilant, joyful, grateful--and
that my very first act on returning to my desk is to rush to my
typewriter to share this GOOD NEWS with YOU?
B U T ! ! ! That isn't all!
I find on my return there is also another side of the
picture! We are at that time of month when income to pay radio
bills and the necessary expenses of this great work of God falls
off--and it seems to be falling off MUCH MORE THAN USUAL RIGHT NOW!
Co-Workers, God has taught me by hard experience that
when He opens doors He expects us to walk on through them, in
faith. Only a little more than a month ago, He opened up to us a
number of very powerful and OUTSTANDING new stations--50.000-watt
KCMO, Kansas City, 50,000-watt KRMG, Tulsa, WSPD Toledo, KQH
Spokane, KPHO Phoenix--every one a leading station in its area--and