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different The WORLD TOMORROW is from the kind of religious programs
they object to."
He said the management of the Storer stations at Toledo
had agreed to listen with an open mind if I came to them--although
they advised against my coming, saying they didn't think there
could be any facts that would change them.
But the manager of the West Coast offices of the Katz
Agency was now so interested and enthusiastic over The WORLD
TOMORROW program that he had agreed to fly back himself with me,
and also to have his top radio-sales man go with us. It was
arranged for these two men, who are the West Coast REPRESENTATIVES
OF THIS TOLEDO STATION, our advertising agent, and me to fly to
Toledo. Tuesday morning we boarded a non-stop jet plane for
Chicago, with reservations to fly on to Toledo, Ohio, early the
next morning.
At 7:50 next morning we were out at Midway air terminal
in Chicago for an 8:30 plane. At 8:10 they marked the plane up as
35 minutes late. Then 35 minutes later, they posted on the
bulletin board an additional hour delay. Meanwhile our advertising
manager telephoned the manager of WJJD, a 50,000-watt Chicago
station. He is a former partner of our advertising agent, and has
been manager at WJJD only about a month. He was very favorable to
giving us a good time seven days a week. I was introduced to him
on the telephone, and suggested I stay over in Chicago and see him
on Thursday (it was now Wednesday morning).
Finally they cancelled out our flight to Toledo
altogether, and announced they were sending us by taxi clear across
Chicago to O'Hare Field to catch a 12:10 plane on another line.
Meanwhile the Katz manager called Toledo, found the station manager
was at the airport in Toledo to meet us. So it was arranged for
him to meet our later plane.
Well, it seemed everything was going WRONG! Arriving at
O'Hare Field, our 12:10 plane was marked up 30 minutes late! It
was now going to get us to Toledo just one hour and 15 minutes
before we had to board the plane on our return flight--and it is
one hour's drive from the airport to downtown Toledo!
When we stepped off the plane at Toledo, the three top
executives of the station were there to meet us. Because of our
short time, they arranged for a conference room in a motel across
the street.
I had much to tell them, and not much time. We finished
our conversation walking through the airport. It was not until we
reached the gate to the plane, with its propellers already warming
up waiting for us to hurry on board, that final decision came.
They accepted The WORLD TOMORROW--9:00 P.M. every night, seven
nights a week!
Arriving in Chicago, we dropped off our luggage at our
hotel, then had our cab take us on to the large suite of offices of
the Katz Agency on Michigan Boulevard. I was introduced to the