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A SPECIAL ANNOUNCEMENT
and PLAIN TRUTH
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Dear
Plain Truth
Reader:
You ASKED FOR IT! ... and
here
it is! After 14
months in a newspaper tabloid format,
The Plain
Truth
reverts to a
magazine
with this Aprii-May is–
sue! And with this format change, your annual
RE–
NEWAL.
An extensiva survey (via telephone) in February
helped us with the decision. Here in a "nutshell " is
what you , our readers, confirmad in telephone con–
versations across the country.
1.
Plain Truth
readers are a loyal and dedicated lot,
who (to borrow an advertising slogan) would
" rather fight than switch " and who anxiously
look forward to receiving and reading each is–
sue.
2. When asked for suggestions on how we might
improve the contents, you overwhelmingly
voiced : "We like it as it is! Don't tamper with a
good th ing! " You expressed appreciation for the
exciting truth about WHAT MAN IS, WHY man was
created, HOW to live successfully, as well as to–
the-point analyses of critica! world events.
3. What about format? Those who gave an opinion
prefer.red a magazine over the tabloid by a mar–
gin of 3 to 1. But all insisted that such a change
should
not
alter the contents! "We'd read
The
Plain Truth
if you printed it on a paper bag,"
exclaimed one enthusiastic reader, " but a maga–
zine would be very much appreciated as long as
the contents remain as is! "
4. " Why," many asked, " don't you charge a sub–
scription price for
The Plain Truth?
With inflation,
rising postage, paper, and production costs, you
certainly can't continue giving away a monthly
publication!" A large percentage (well over 50%)
of our loyal readers said they were willing to
pay
for the privilege of receiving
The Plain Truth!
RENEWAL NOTICE
This brings us to the subject of our long-stand–
ing subscription policy ... and this
RENEWAL
no–
tice.
14
lndeed, we are suffering very severe cost in–
creases due to inflation and have from t ime to time
considerad putting a subscription price on the
magazine. But for over 40 years we have insisted on
making
The Plain Truth
available free of charge to
readers on every continent - rich or poor. We have
taught and practicad the principie of
giving -
never
wanting to charge a subscription price, always rely–
ing on
free/y given contributions
from appreciative
readers to defray publishing costs .
Our ability to send free magazines, of course, is
limited by available funds. And we must have your
assurance -
THROUGH THIS RENEWAL -
that you
appreciate
The Plain Truth
and want it to continue.
Your willingness to pay is extremely encour–
aging. But your appreciation can also be shown by
making a
generous contribution
to
The Plain Truth.
(lt costs us in excess of $5.00 for each annual
subscription.) Your donation will be used to keep
your
Plain Truth
coming each month, while also
providing subscriptions for our
Jess
privileged read–
ers as well - those who have no income or means
of support.
We think this subscription policy is still the best
formula. Use the accompanying envelope for your
RENEWAL. Contributions are gratefully received and
are
tax-deductible
in the United States.
Here, then, is your
Plain Truth -
a magazine
once more! The contents are
alive
with those vital,
often misunderstood or ignored truths that affect
your very lives ... raising the question of human
survival ... asking WHAT'S AHEAD TOMORROW- dar–
ing to give the answers!
YEs, this improved
Plain Truth
format does cost
more
than the tabloid , but if you readers appreciate
it, we ' ll do our best to keep it coming month after
month. Be sure to send your RENEWAL
now,
and let
us know how you like it! Use the envelope provided.
Sincerely,
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Editor
The
PLAIN TRUTH Aprii -May 1976