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A
Ambassador CoUcgc, Pasadena,
opened .its doors for the 29th oon–
sccuúve year, 1 was moved once
again to rec:aU lhc amuinggrowlh
of t.his Work.
Few rcaliu lbc magnitude to which
1his worldwidc Work of Ood has
grown.
lt
is now a major.scale educat.ional pro–
gram worldwide.
.
1
Acwally. 1hc Work slarted in 1934
with just me and my wofe.
The coUegc, with an undergraduate
currículum and students in residcnce on
campus,
wa~
founded later in 1947 with
four srudents and a facuhy of cighL
Today there are two campuses aod
about 1,400 students.
But mucb larger in siu and pow<-r of
ompact is 1hc cxtensoon program of the
collcge. This is, in otself, a huge industry
worldwid~.
lt
is an in-the-home educa–
tional service for all peoples.
Today the sun never scts on our of·
fices, plants, and operations around the
world. Our employed staft' now reacbes
into the thousands and ots expenditures
into lhe mulúple millions.
1t
is the intriguing story ofmaking the
mfssing dimensfon
in education available
to mi,llions of people.
lt
is the suooess
story of somelhing ru:ver done before -
of a hugc educational cnterprise world–
wide - seemingly incrcdible, yct an ac–
oomplished and living fáct. And l didn'l
build or aocomplisb it. No man could!
Here, in brief coodcnsation, is lhc
story from its bcginning.
1 bad experieoced an uooommon
early,training in business,
on
1he specific
licld ofjoumalism and adverúsing. This
led to ca1cbing the vision of the missiog
dimeosion in today's education. 1 had
toured lhe Un.iled Slates as "idea mao"
for America's largest lrade joumal t(>
search out ideas successfuUy used in
business and in community devel–
opmeot and social welfare. 1 had pio–
ncered in surveys, by personal intervie!"
and by questionnaire_
ob~ining.
labu–
latiog, aoalyz.ing, and classifyiog
information on business and social oon–
ditions.
·
Through this intensive research oov·
cring many succeeding years in my oW¡o
advertising business, 1 was tieing tre–
mcndously imprcssed with the unhappy
fact tba1 even in tbe aMuent United
Stales there was a 1ragoc dearth of peace,
happiness. and abu.nda.nl weU-bcing.
1
was
aware .
also,
of course, of the
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HEk8ERTW, ARMSTRO,..O
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OARNER TfiO ARMSTRONG
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ll•y KOW.ftb,
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Mar\
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Cluw Pau.on.
l..oftdoft
Petcr lhnlu,
WEI!K I!NDlNG OCTOBI!R 18. 1975
sicken.ing conditions of poverty, igno·
rance, filth and squalor, starvation, dis·
case and deatb in tbe lives of more tban
balf of all the earlh's population - in
sucb oountries as India, Egypt. and in so
many
areU
in Asia, Alrica, South Amer·
ica -
oot 10 speak of sorne arcas equaUy
wretched bere in the Uniled States and
parts
of Europe:
Bul WHY? Tome it didn't rnake sense.
For every cft'ect lhere bad to be a CAUSE.
1 didn't know the CAUSE. Nor was it
revealed through education.
Then, at age th.iny-five, l was chal·
lenged and angered ioto ao in-deplh
study of evolution and of lhe biblical
aocount ofspecial creation. 1studied the
writings ofDarwin, LyeU, Hux.ley, Spen·
cer, Haeckel and Vog1. 1 researched into
scienúJic cvidence for or against 1be
existence of Ood. From aU souroes, 1
found absolute proof, 10 me, of the exis·
tence of Ood and tbe authority of the
Bible. 1 found absolute proof. lo me, of
the falsity of the lheory of evolution.
And l found, of aU places, in lhe Bible
the ANSWU to the question of aU the
world·s evils.
1 leamed wbal it seemed neither
science, educatioo oor religioo had dis–
covered, that there
ís
in lixing, in·
exorable motion an invisible spiritual
LA
w
that regulates aU human relaúon·
ships. 1 learned througb
Ibis
lbe
cause
of
aU world iUs.
The living. but invisible, spiritual law
ÍS
simply the one WAY
OF
UFE lbat
ÍS
diametrícally oontrary to the way hu·
manity has bccn uaveling.
lt ís
the way
oflove instead oflust. the way of giving,
sb.aring, serving. and helping. instead
bf
tbe wa.y of taking and accumulating in
lust and greed.
lt
is the way of outgoing
concern instead of incoming sellish de·
sire. The way_.,r oourtesy and consid·
era1ion instead of envy. jealousy,
resentment, bittemess, hatred. The way
of cooperaúon instead of compeúúon.
The way of humility and exalting Ood.
inslead of vanity and exalúng the sdf.
The
way
of Ood-centeredness. oon–
slantly expanding one's horizons. in·
stead of self-centeredness. sbrinking
one's hori.zons oonstantly inward.
, 1
found revealed wbat neither sdence.
education. nor religion bad seemed to
lind therc or ·to know - the PURPOSE
bcing worl:ed out here bclow - tbe UA·
SON why human life was placed bere. 1
learoed WHAT man is,
WRY
he
is,
WH_EU
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Personal from...
THI "MISSING DIMINSIDN"
IN IDUCADON-
he is going, and 1he WAY to this uan–
scendent potential, of which educátors,
scientists and tbeologians 1ecm whoUy
uÍ\aware.
1 found revealed the fact that the very
founáation
of education to fit one for
happy and suooessful living
ís
bcing to–
tally ignored. That founda1ion is
áware–
ness of lbe purpose of
bfe,
knowledge óf
wbat man is, reoognition of the true val–
ues as opposed lo the false, and knowl–
edge of the WAv which is thc CAUSE of
every desired .eft'ect.
Thot knowledge is
1he dimension 1ha¡ ls mls.Jing
in' today's
education.
This qew knowledge resul1ed in a
se–
ries of lectures in and oear Eugene, Ore–
gon, m the summer and autumn of 19'33.
Response
was
spontaneous.
La
ter, an in·
vi1ation foUowed to speo.k on radio
Sta·
tion KORE. Frank HUI. the owner,
suggested a weeltly program expounding
this
MISSING
O(MENStON On bis Station.
Th.us, the first week in 1934.
The World
Tomorrow
program was born.
Th~
World Tomorrow
was designed to
assist and educate those seeking positive
answers 10 the "unaskable" questions
preseoted by loda.y's tumultuous world
conditions.
lt
presents úmely and chal·
lenging oommentary on chaotic inler–
naliooal relations a.nd insighl into world
aft'airs. The analyses and answe¡s to
today's world ?'ndüions oft'er a message
of bope for tbose who despcrately seek a
better tÓmorrow.
In keeping out listeners abreast ofim–
ponant world events.
The World Tomor–
row
television staft' membcrs have, over
lhe years, uaveled far and wide to
Volume XL No. 17
acbieve on-the>scene coverage. First·
hand information and opinions are
gained through personal, i.O-depth inter·
views with world leaders and thosc mak·
ing tomorrow's headtines.
One month aner
The World Tomor·
row
broadcas1 was bom.
Plain TrUih,
on
February 1, !934, made
its
most bumble
bow - an 8-page mimeographed
"magazine" printed by use of a bor–
rowed typewriter on a mimeograph. thc
use of whicb was donated by the local
rn.imeograph sales agent. I was 1he com–
positor. Mrs. A¡'mstroJtg ran tbe press –
by hand - and sbe kept lhe mailing list
by pen and ink.
Thal first edition oonsisted ofapproJO·
mately 175 copies. The total cost of the
stencils, ink and paper was probably less
than$2.
From lba1 almost infitútesimal bcgin–
ning the publishing operations ex–
panded into three major printing plants
and one smaller printing sbop in Texas.
On our Pasadena campus alone,
3,600,000 letters were received and per·
sonally cared for last year by our stalf.
In one single day over
50,000
letters
were received. Our postal center em·
ployees sent out almost 38,000.000
pieces of literature las1 year. The soope
of our work makes us one of the largest
mailing operations on earth.
lf the rcadcr has Qpponunity to visit
in person one of our campuses or for–
eign offices, he will lhen experiedce this
acúvÚy in its true dimensions.
So remembcr, ifyou bave an opportu–
nity 10 visit one of out campuses or of–
fi~Y""
ore .wlcome.
O
Clrculatlon: 3,688,800
WITHOUT SUBSCRtPTION PRICE:
Plaln Trurh
hu no
subscription
or
newss1and
pric:e.
h
is s:upponed thrOU&h
contributions
from our readcrs and thosc who have choscn.
voJuntatjly. lO becomc co-workcrs wilh us in thiS worldwidc wol'k.
Plaitt Trutlr
lS nOn·
profit. a«:cpu no commcre.alad.,..cni:sinJ. and
ha$
noth1n¡
to
sciL
Conmbutions
are
pate-–
ruuy
•-dcomcd and an w:..dcductJblc
14
tbc
us
ThOSt: •ho can
·~
cttc:oura¡ed
to
add
:r:.
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1
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onc
ot
our otflca nu.rt(t
)'OU
(addrt'S'SH li.s.tcd on back covcrj.
PIOÚI TI'Vth
U'
publlihcd
tw~ee
monthty (cxcc/' MOIUhly lA Jul{c and
October)
by
Amba~Sador
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