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What~
Behindthe
ENERGY
CRISIS?
28
As Ambassador College pursued
accred ita ti on, severa) scientists and
scholars were added to the staff.
During 1972, sorne o f lh em began
cont ributing the results of th eir re–
search, in layma n's language, for
the readership of lhe
Plain
Truih:
I n our new fo rma t we will con–
linue to call upon lhe expertise of
the Ambassador College facul ty.
You will be reading articles by pro–
fessors, executives and ministers.
We will also publish reports from
ou r corresponden ts and regional
editors sca tlered arou nd the world
on every conlinent.
The new sixteen-page tab loid will
fea lure at least lhree major sections:
News, Commentary (and fea tures).
and Rel igion. Editors in each of
lhe lhree sections will selecl shorter,
more hard-bitting a rticles attuned
to the incredibly fas t flow of news
a nd views which characterizes this
age of future shock.
This forty-year heritage is the
launching pad from which the new
Plain
Tnuh
will be launched .
It
is a
noble her itage. one which we hope
lo exlend to as ma ny people as we
can for as ma ny yea rs as this crisis–
ridden wo rld can survive.
To our fa ithful readers and to
those who have free ly contributed
l heir dollars lo this ca use, we say
THANK YOU for your loya lty and
enl husiastic support. Keep it up -
beca use
we
will!
o
FEBRUARY
193-J.
The
Plain Truth
Magazine
ls Boro
Edit or's Note:
The following
material is composed of ex–
cerpts taken from volume 1 of
The Autobiography of Herbert
W. Armstrong
regarding the
birth of the first
Plain Truth
magazine in
1934
and the first
professionally printed edition
in
1938.
T
HE T IME
carne for fi nally rea liz–
ing the dream
1
had cher–
ishe d since 1927 - the
publication of a magazine to be
called
The
Plain
Truth.
Back in 1927
l had made up an enlire "dummy"
of this proposed magazine. 1 had
even wri tten articles fo r it. 1 even
had a professional leller artis l de–
sigo a front cover idea in 1927 -
a nd 1 had tried des igning one my–
se lf. But we had never had the
"wherewilhal' ' to start publishing a
magazine.
This ambition lo publish
The
Plain
Truth
was the natural ou t–
growth of earlier business experi–
e nce. Mueh of my 20 years of
advenisi ng experience had been
spenl in the class magazine field .
Now. al last. I rea lized thal lhis
magazine was a "must" as a follow–
up for the radio broadcas t. Yet we
were no more able, fi na ncially, than
we had been in 1927.
Necessity is lhe mother of in–
vention. If we could not afford to
publ ish a high-qual ity, professional–
appeari ng magazine, I would simply
convert the mirneographed " Bulle-
PLAIN TRUTH
Januar y
1975