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SPECIAL NOTICE
F
OR the next six months, TOMOR–
ROW'S WORLD and
The
PLAIN
TRUTH will be issued bimonthly.
Important devclopments h ave led to
this temporary change.
It
is due largely to unexpected and
unprecedented GROWTH in the circula–
tions of these magazines. TI1is very suc–
cess evidences the fact that people
worldwide are HUNGRY for the priceless
things we a re able to give. T his is ful–
filling the GREATEST NEED in the world
today ! And we enjoy the privilege of
g¡vmg out this wonderful knowl–
edge of the t rue values and goals m
life, the WAY to the better, richer,
fuller, more abundant life.
In P resident Nixon's
1970
"State of
the Union" address, he recognized, and
stressed the NEED of a better QUALITY
OF LIFE. But he did not tell the nation
HOW! For
36
years
The
PLAIN TRUTH
has been emphasizing that
need
-
and
we have been telling the people
HOW!
That's what our message
/S
-
the
way
to a better, fuller LIFE.
We have been pointing out the
TRUE VALUES, helping hundreds of
thousands to
turn
from pursuing FALSE
values.
Theologians have fai led to
give
the world this PRICELESS KNOWLEDGE.
T he church es have not taught it.
Science does not know it. Education
does not disseminate it. All seem to
have glossed over almost cntirely the
secrets of THE QUALITY LJFE - the
way that is the CAUSE of happy living,
as well as the gift of eterna! life.
In the United States wc purchased
full-page advertísing spacc in LJFE
magazine severa! issues, one in LOOK,
and we purchased advertising space in
many issues of
TV GUIDE
(largest
mass-circulation in the United States).
Our ads offered tria l subscriptions to
The
PtAIN T RUTH. Also we purchased
regular two-page space for the same ads
in
R.eader'J DigeJt
in many of thcir for–
eign cditions around the world - in
several languages - English, German,
French, Spanísh, Dutch. In addition
we used full pages in the London Sun–
day
TimeJ
and othcr media in England,
besides the largest-circulated magazine
in Germany, and other countries.
The response was OVERWHELMING
- far in excess of expectations. At the
end of the three months' trial subscrip–
t ion, these subsaribers were offered a
year's already paid subscription. An
astonishingly high percentage renewed
for the fuJI year's subscription.
Lct me give you one examplc. Our
first two double-page ads in the
EngliJh
lang11age
edition of
Reader's Dignt
in
India brought us
20,000
new sub–
scribers. We had expected only a thou–
sand or so - from India, since it was
the English language editioo. We werc
not prepared to get
so
MANY copies
mailcd to subscribers in India. We ran
into complications getting such huge
shipments of magazines into India for
mailing.
The
PtAIN T RUTH is printed on our
own huge web-fed magazine presscs,
full color, at Pasadena, at North Sydney
Australia, and at Radlett, England. The
shipment to India had to go from our
Sydney plant. We had to send our man–
ager from Australia to Bombay to
investigate regulations by which this
might be done. We had to
Ay
him,
then, all the way to Pasadena to go into
conference with executives at Headquar–
ters to plan ways to accomplish this. It
was going to mean at least a two-month
delay getting in the first shipment of
magazines.
So I wrote a new ad, rushed it to
ReadetJJ Digest
to be publishcd in thc
third issue of our campaign in thcir
magazine. The two-page headline said:
"WE APOLOGISE
b11t
JO"
su-amped
TIS
!"
Thus we EXPLAINED to
ReaderJ Digest
subscribers in India
( Contintted on
page 48)
In This lssue:
W ha t
our
Readers
Soy . . . . . . .
ln side Front Cover
Personal from the Editor
Must America Po/ice
The World ?
. . . . . . . . . . . . .
2
" Oh, Was That YOU
Screaming?" . . . . . . . . . . . 7
Euro pe
Confronts
Environmental Crisis
9
Advance News
........... .
15
Prehistorians Puz zle Over
W orldwide Mammal
Massacre
. . . . . . . . . . . . . .
1
7
W i/1 Amazonia Feed the
W orld?
.... . ....... . ...
25
W ha t You Can
Do .........
31
The Growing Crisis o f
Pe sticidas
in
A gricultura
. . .
33
W hen Schoo l is
O ut -
W hat Then?
.. . ....... . .
41
TV
Log
. .... .. .. .. ... . ...
44
Radio Log
. . . . . . . . . . . . . . . .
45
U.
S. Novy
Pholo
OUR COVER
An A-4 Skyhawk lands aboard the
accuk carrier U.S.S. Hancock. At
presem,
nea~;ly
1,200,000 U. S. scr–
vicemen are standing guard around
the globe, serving as world police–
mcn agains t the consront th rea t of
commun ism.